Why your past clients went quiet-and how to win them back.
You’ve got hundreds, if not thousands, of people in your database. Past clients, friends, family and neighbors. You’ve been sending them newsletters, market updates and holiday outreach. And yet, when they sell or someone asks for a recommendation, your name doesn’t come up. Instead, that referral goes to the agent who DM’d them on Instagram—or the one their kid’s soccer coach suggested. Ouch!
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