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Unpacking the Secrets of Real Estate Success

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.

Click Here to watch or listen to the full episode on Tom Ferry.com Continue reading “Unpacking the Secrets of Real Estate Success”

How to Train AI to Work Smarter: A Proven Business Process

Struggling to make AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs?

In this article, you’ll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations.

Click Here to read the full article on Social Media Examiner Continue reading “How to Train AI to Work Smarter: A Proven Business Process”

Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business.

In a recent episode of my podcast, I had the pleasure of speaking with Kayla Kallender, a highly successful mortgage professional from Fargo, North Dakota.

We bonded over our shared love for dogs and quickly dove into a rich discussion about how social media, collaboration, and authentic relationships are driving business growth in today’s real estate industry.

Click Here to read the full article on Inman Continue reading “Tap into the power of social media for authentic connections”

How to diversify your marketing as a luxury real estate brokerage

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about meeting (and exceeding) the client’s changing expectations.
No matter what the current or future market has in store, one truth remains constant: Successful brokers and agents must always stay agile and innovative in their marketing efforts.
Click Here to read the full article on Inman

Continue reading “How to diversify your marketing as a luxury real estate brokerage”

Strengthen Your Brand with Effective SWOT Analysis

6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis.

Doing a SWOT analysis will help you play to your strengths, minimize your weaknesses, and safely navigate the threats facing your business. It’s an essential component of your business plan and overall marketing strategy that too many agents overlook.

In this blog, I’ll walk you through how to conduct a SWOT analysis for real estate, provide SWOT examples, and explain how you can use these insights to supercharge your real estate marketing plan and overall strategy.

Click Here to read the full article on Tom Ferry.com Continue reading “Strengthen Your Brand with Effective SWOT Analysis”

7 simple, smart social media strategies savvy agents swear by

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes.

You might think this educational article is for people who need to simplify their social media marketing strategy. It’s not. The real lesson we will discuss is that people have short attention spans and don’t care about your marketing.

Click Here to read the full article on Inman Continue reading “7 simple, smart social media strategies savvy agents swear by”

Using AI to Create Engaging Social Posts

Are you tired of creating social media content that falls flat? Want to know how AI can help you optimize your posts for maximum impact?

In this article, you’ll discover a data-driven AI approach for crafting social content that resonates with your audience and drives conversions.

Click Here to read the full article on Social Media Examiner Continue reading “Using AI to Create Engaging Social Posts”

From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

Click Here to find out more on Inman Continue reading “From likes to leads: How 1 agent turns Instagram Reels into closings”

5 Things to Ensure Your Best Year in Real Estate

Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make.

In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.

Click Here to watch/listen to the full episode on Tom Ferry.com Continue reading “5 Things to Ensure Your Best Year in Real Estate”

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

In this article, we’ll explore important Facebook and Instagram ad updates for marketers.

As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.

Click Here to read the full article on Social Media Examiner Continue reading “Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know”