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5 key steps for getting 5-star raving reviews on your service

If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients’ expectations and communicating with them about the review process.

Human nature being what it is, people tend to trust reviews more than their own common sense. Our society has become paralyzed by this insane need to read reviews before they make a purchase.

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5 Best Real Estate Video Editing Software

Creating high-quality, attention-grabbing real estate videos is necessary if you want your website and content to stand out. But with so many video editing software options, it’s hard to pinpoint the best one. Whether you want to assemble your listing’s video walkthrough or introduce your agent services, I’ll help you pick the right software. I evaluated dozens of real estate video editing software providers to select the five best picks based on pricing, features, user experience, and verified reviews.

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6 Ways to Justify Your Value to Sellers

A California broker recommends several points throughout the transaction when you can reinforce your value.

With consumer attention focused on relationships with real estate professionals, it’s never been more important for practitioners to demonstrate their value. Broker and speaker Michael Soon Lee, president of Seminars Unlimited Inc. in Dublin, Calif., shared six key ways to make your value unequivocally clear to sellers during a session at NAR NXT, The REALTOR® Experience, in Boston.

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How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

When it comes to buying and selling real estate, baby boomers (1946-1964), Gen X (1965-1980), millennials (1980-1996), and Gen Zs (1997-2012) each have their own unique approach.

To be successful in today’s competitive environment, you must adapt to how your clients approach the buying and selling process, not vice versa. Whether you’re a seasoned agent or just starting out, having an understanding of how the four generations are alike and how they are different is critical to your long-term success.

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Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you realize you simply can’t do it all on your own. You’ve built a thriving business and nailed down your systems, but the day-to-day grind of managing administrative tasks, client communication, and transaction coordination is consuming your time.

If you want to focus on scaling your business, closing more deals, and growing your client base, delegation is no longer a luxury—it’s a necessity.

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Refresh Your Brand

From NAR NXT: Four tips from a trailblazing marketing strategist with an eye toward self-empowerment.

That phrase, splashed across the LinkedIn profile of Dahlia El Gazzar, is both a personal philosophy and a call to action. It’s about getting rid of old practices, habits and limiting beliefs about yourself to become a distinctive brand presence in your industry and your market.

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Your differentiator is the key to listing more homes

Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.

Wondering how to stand out and differentiate yourself from other agents? Brad McCallum, founder of the McCallum Group in Calgary, Ontario, sets himself apart with high-quality, cinematic listing videos, and it could be the difference you’ve been looking for.

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