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Tag: videos

AI Social Content at Scale: Grow Your Reach, Regain Your Time

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists?

With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life balance.

In this article, you’ll learn how to choose the right content strategy, build an AI-powered production system, and create scalable social media content using tools like Claude, Poppy AI, HeyGen, and ElevenLabs. You’ll also see how to maintain quality, transparency, and authenticity as your social channels grow.

Click Here to read the full article on Social Media Examiner Continue reading “AI Social Content at Scale: Grow Your Reach, Regain Your Time”

The Power of Video: Why Real Estate Professionals Should Hit Record

Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video.

At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. In her session, “The Brand Wagon – Video Edition,” she urged agents and brokers to stop chasing perfection and start hitting record. Her message was clear: video isn’t just a trendy marketing tactic—it’s a powerful relationship builder and an essential tool for establishing trust with your audience.

Click Here to read the full article on The Realtor Magazine Continue reading “The Power of Video: Why Real Estate Professionals Should Hit Record”

Realtor Humor Videos: Authenticity for a Massive Following

This is an industry where a lot of agents are posting a lot of the same. And if that’s working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin.

Take Kaitlin Hannig, for example. She’s fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following.

In this podcast episode, Tom sits down with Kaitlin, Jason Pantana, and his social media specialist/personal comedian Savannah Cooper to talk about leveraging authenticity into popularity – and popularity into profits.

Click Here to watch the full episode on Tom Ferry.com Continue reading “Realtor Humor Videos: Authenticity for a Massive Following”

Viral Short-Form Video Formats for 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed?

In this article, you’ll learn a proven methodology for dissecting successful content formats and adapting them to your own niche.

Click Here to read the full article on Social Media Examiner Continue reading “Viral Short-Form Video Formats for 2025”

Make Sure Your Online Listings Shine

Homeowners continue to shop for homes online, and many still buy without stepping foot on the property. Put as much effort into your online listing as you would an open house.

Online access to listings is easily accessible to the public, and National Association of REALTORS® data shows that nearly half of all interested buyers start their search online. Enter the COVID-19 pandemic. In many cases, federal and local mandates made it impossible to see homes in person, and many interested buyers went as far as to buy a home sight unseen. Though it isn’t new in practice, buying a house without stepping inside first was not the norm, but researchers say the trend is sticking.

Click Here to read the full article on The Realtor Magazine. Continue reading “Make Sure Your Online Listings Shine”