How to Create Short-Form Video Content That Stops the Scroll

Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts?

In this article, you’ll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement.

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Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing.

For years, I was stuck on what I now call the “real estate content treadmill.” The cycle looked like this: spend hours researching a video, record it, spend more hours editing, post it and then watch it flop. So, I’d start all over again, burning time, producing mediocre content, and neglecting the activities that actually grew my business like networking, following up with clients and building relationships.

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Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat?

Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format.

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Video Prospecting in 2025: How to Stand Out with Promising Leads and Prospects

Sales prospecting is tough. With inboxes overflowing and buyers getting bombarded by messages, standing out is harder than ever.

That’s where video prospecting comes in.

Instead of sending another text-only message, a video message grabs attention, builds trust and sets you apart.

In this post, we’ll break down why video prospecting works and how to use it in your sales process.

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Trending: Agents, it’s time to show your face (and find your voice)

From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down.

Social platforms are doubling down on visibility — whether that means spotlighting personality-driven content, surfacing job listings more effectively or amplifying what others are saying. This is evident in personality-driven content, job listings and user-generated content. Platforms like Instagram Reelsemphasize engaging content, while AI optimizes ad delivery.

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How to maximize the power of influencers in your marketing

Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes.

Traditional and online advertising have become all too easy to ignore. Our mobile phones and laptops, social media, streaming services, news channels — they’re all competing for a limited resource — our attention.

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How to Create a Short-Form Video Series

Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results?

In this article, you’ll learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams.

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From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint.

The passive prospecting of having YouTube videos marketing your business while you do other things is unmatched. In this article, Noah Escobar shares the easy-to-follow, step-by-step process he’s utilized to generate over $150,000 in GCI in the past 15 months.

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24 innovative video content ideas for 2024 (with real-world examples)

Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field.

As a real estate agent, you should be creating video for your business. If you’re looking for video content ideas, this is the article for you.

Not only does this article provide 24 unique titles and styles, but it also includes real-world examples of these videos that are actually working in today’s market to provide results and inspire your creativity.

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The Best Apps & Software for Real Estate Agents

When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another.

That’s one of the reasons I wanted to stay away from software such as CRMs, which in most cases are anything but a one-size-fits-all.

Still, there’s so much out there that agents need help finding what’s best. That’s why I created this list below – so you can stop digging for answers and start using the tools to increase your efficiency and effectiveness.

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