It’s generally understood in agency reviews that, when all is said and done, clients will disclose why agencies won or lost the business — it’s part of the unspoken contract when participating in these reviews.
As an agency search consultant, I even include a stipulation in my contracts that clients must provide feedback to every participating agency. In the spirit of transparency and trust – qualities that all clients want in an agency partner – and out of respect for the amount of time that agencies invest in pitching, it’s only fair that if they don’t win the business, they receive feedback to learn and improve for next time.
Click Here to read the full article on PR Daily Continue reading “Lost a new business pitch? 5 reasons clients will never tell you”