Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm.
TikTok for real estate agents is a divisive subject. A lot of agents still believe that the platform is populated by young people looking to kill brain cells and watch silly videos. While this is true, TikTok is also now populated by seemingly everyone else. As a marketer, it’s something you can no longer deny.
And while that alone makes it a great opportunity for expanding your audience and building your reputation, it’s not the best part…
The best part about TikTok for real estate agents is that it prioritizes the content it feeds you based on your geographic location. That means that if done the right way, your videos will make their way to the people you need them to go to – those who live in your market.
But, of course, only if you do everything according to how the TikTok algorithm wants you to. That’s why in this blog, I’m going to break down the algorithm rules to follow when posting to TikTok. You’ll learn when to post, how to post, and what to post to reach the widest and most interested audience possible.
Let’s dive in.
Click Here to read the full article on Tom Ferry Continue reading “TikTok for Real Estate Agents 101: Appeasing the Algorithm”
