Your sphere of influence isn’t just a list of contacts—it’s the foundation of a thriving real estate business. While many agents try to bring in new clients and spend heavily on advertising, top agents know their strongest source of business comes from the people they already know and have served. In fact, according to the National Association of REALTORS®, 89% of sellers would work with their agent again or recommend them to others. The challenge isn’t recognizing your sphere’s value—it’s maintaining consistent connections that turn goodwill into real business.
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