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Tag: social media

The Best Facebook Ad Strategy For Realtors: Custom Audiences

Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads.

If you’re among those struggling to make social media ads work for you, there’s one powerful ad strategy that could transform your results: Custom Audiences.

Click Here to read the full article on Lab Coat Agents Continue reading “The Best Facebook Ad Strategy For Realtors: Custom Audiences”

Using AI to Expand Your Ideas and Creativity

Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product.

In this article, you’ll discover how to use AI to expand your creativity.

The landscape of human creativity and marketing is experiencing a seismic shift with the emergence of artificial intelligence (AI) technologies. Helen Todd, founder of Creativity Squared and an early pioneer in social media marketing, has witnessed this transformation firsthand.

Click Here to read the full article on The Social Media Examiner. Continue reading “Using AI to Expand Your Ideas and Creativity”

Back to Basics: Social Media Marketing for Your Brokerage

A social media marketing plan can help you develop and maintain an online audience, so long as you’re providing them useful information and interacting regularly.

Your relevance on social media as a brokerage, depends on a plan that’s more robust than simply posting new listings and sold listings or an online welcome for new agents, says social media expert Jenn Herman of Jenn’s Trends in San Diego, Calif. This kind of content, while good at showcasing that your brokerage is full of agents who can get the job done, doesn’t necessarily provide your audience with any value.

Click Here to read the full article on The Realtor Magazine Continue reading “Back to Basics: Social Media Marketing for Your Brokerage”

YouTube for Businesses: A Step-by-Step System for Success

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales?

In this article, you’ll learn a step-by-step system for creating YouTube content that results in more leads and sales.

Before diving into video marketing strategy, it’s crucial to understand why YouTube should be a priority for small business owners and their marketing efforts. First, YouTube functions as a search engine, with an astonishing 3 billion daily searches. This makes it a prime platform for people actively seeking solutions to their problems.

Click Here to read the full article on The Social Media Examiner Continue reading “YouTube for Businesses: A Step-by-Step System for Success”

Podcasts, social media, more: 4 ways to add leverage with content

Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues.

In a recent episode of my podcast, I had the pleasure of speaking with Jenny Lynn Tran, a mortgage professional and social media rockstar from the Pacific Northwest. Tran’s journey into the real estate and mortgage industry is not only inspiring but also full of actionable insights for Realtors looking to grow their businesses.

Click Here to read the full article on Inman Continue reading “Podcasts, social media, more: 4 ways to add leverage with content”

TikTok Updates for 2025: What Marketers Need to Know

Are you keeping up with TikTok’s rapid evolution? Wondering how to leverage its newest features for your business?

In this article, we’ll explore TikTok’s game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop.

Click Here to read the full article on The Social Media Examiner Continue reading “TikTok Updates for 2025: What Marketers Need to Know”

LinkedIn Company Page Strategies for 2025 and Beyond

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy?

In this article, we’ll explore the best LinkedIn company page strategies.

LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand presence and engage with their audience.

Keep reading to learn how to make the most of past and present LinkedIn features in the coming year.

Click Here to read the full article on The Social Media Examiner Continue reading “LinkedIn Company Page Strategies for 2025 and Beyond”

AI Automation: How to Speed Up Your Work

Want to save time and increase efficiency in your business?  Looking for practical ways to implement AI automation in your daily operations?

In this article, we explore how to use AI automations to speed up your work.

In today’s fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning to AI (artificial intelligence) automation to streamline their business processes, boost productivity, and save time. But what exactly is AI automation, and how can you implement it in your business?

Click Here to read the full article on The Social Media Examiner Continue reading “AI Automation: How to Speed Up Your Work”

A Guide to Posting on Social: Why You Need a Plan

As entrepreneurs in the real estate space, a certain amount of planning is a key component to build a thriving business. You plan out how much money you need to net to cover bills and expenses. You plan for paying taxes (and if you don’t you definitely might want to). You plan out what success looks like for you, and then you build a roadmap to get there.

If you plan for all of these aspects of your business, then why leave social media up to chance? Planning out your social content keeps the guess work to a minimum and helps you build a consistent, on-brand presence.

Click Here to read the full article on Realtor Magazine Continue reading “A Guide to Posting on Social: Why You Need a Plan”

A Guide to Posting on Social: Figuring Out Where to Start

You’ve decided to use social media to market you real estate business. Great! But, there are so many platforms, with new ones rolling out all the time, and there are so many different types of posts.

How do you decide which platforms to use and what content to post? Let this post act as a guide to help you build a solid foundation for your social media output.

Click Here to read the full article on National Association of Realtors Continue reading “A Guide to Posting on Social: Figuring Out Where to Start”