YouTube for Businesses: A Step-by-Step System for Success

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales?

In this article, you’ll learn a step-by-step system for creating YouTube content that results in more leads and sales.

Before diving into video marketing strategy, it’s crucial to understand why YouTube should be a priority for small business owners and their marketing efforts. First, YouTube functions as a search engine, with an astonishing 3 billion daily searches. This makes it a prime platform for people actively seeking solutions to their problems.

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Podcasts, social media, more: 4 ways to add leverage with content

Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues.

In a recent episode of my podcast, I had the pleasure of speaking with Jenny Lynn Tran, a mortgage professional and social media rockstar from the Pacific Northwest. Tran’s journey into the real estate and mortgage industry is not only inspiring but also full of actionable insights for Realtors looking to grow their businesses.

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TikTok Updates for 2025: What Marketers Need to Know

Are you keeping up with TikTok’s rapid evolution? Wondering how to leverage its newest features for your business?

In this article, we’ll explore TikTok’s game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop.

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LinkedIn Company Page Strategies for 2025 and Beyond

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy?

In this article, we’ll explore the best LinkedIn company page strategies.

LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand presence and engage with their audience.

Keep reading to learn how to make the most of past and present LinkedIn features in the coming year.

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AI Automation: How to Speed Up Your Work

Want to save time and increase efficiency in your business?  Looking for practical ways to implement AI automation in your daily operations?

In this article, we explore how to use AI automations to speed up your work.

In today’s fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning to AI (artificial intelligence) automation to streamline their business processes, boost productivity, and save time. But what exactly is AI automation, and how can you implement it in your business?

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A Guide to Posting on Social: Why You Need a Plan

As entrepreneurs in the real estate space, a certain amount of planning is a key component to build a thriving business. You plan out how much money you need to net to cover bills and expenses. You plan for paying taxes (and if you don’t you definitely might want to). You plan out what success looks like for you, and then you build a roadmap to get there.

If you plan for all of these aspects of your business, then why leave social media up to chance? Planning out your social content keeps the guess work to a minimum and helps you build a consistent, on-brand presence.

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A Guide to Posting on Social: Figuring Out Where to Start

You’ve decided to use social media to market you real estate business. Great! But, there are so many platforms, with new ones rolling out all the time, and there are so many different types of posts.

How do you decide which platforms to use and what content to post? Let this post act as a guide to help you build a solid foundation for your social media output.

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What Does Active Prospecting Unlock for You?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Do you remember the last time someone hung up on you?

Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.

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Forget Everything You Know About Social Media: Embracing Chaos

Are you struggling to make social media work for you? Wondering how your marketing needs to change?

In this article, we’ll explore how marketers can embrace changing times.

Marketers face numerous challenges regarding their social media presence today. The rules of the game have changed significantly in recent years, and marketing strategies that worked just a few years ago may no longer be effective.

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Creating a Sustainable Instagram Strategy in Five Easy Steps

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers?

In this article, you’ll learn how to create a sustainable Instagram strategy.

With over 2 billion monthly active users and a constantly evolving algorithm, standing out and achieving long-term success on Instagram can be challenging.

One of the most significant challenges faced by content creators and marketers on Instagram, regardless of their role or industry, is the struggle to have their content seen by their target audience.

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