From exploring alternatives like Xiaohongshu and Bluesky’s Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape.
Click Here to read the full article on Inman Continue reading “Trending: Seeing Red (Book) and getting flashy on Bluesky”
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads.
Social media can be your greatest asset — until it isn’t. While a polished online presence can build trust and attract clients, careless mistakes can have the opposite effect, undermining your credibility and driving prospects away.
The good news? These pitfalls are easy to avoid with a bit of foresight and strategy. Here’s a rundown of the most common social media faux pas for real estate agents and how to steer clear of them.
Click Here to read the full article on Inman Continue reading “What not to post: 9 common social media pitfalls to avoid”
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business.
In a recent episode of my podcast, I had the pleasure of speaking with Kayla Kallender, a highly successful mortgage professional from Fargo, North Dakota.
We bonded over our shared love for dogs and quickly dove into a rich discussion about how social media, collaboration, and authentic relationships are driving business growth in today’s real estate industry.
Click Here to read the full article on Inman Continue reading “Tap into the power of social media for authentic connections”
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes.
You might think this educational article is for people who need to simplify their social media marketing strategy. It’s not. The real lesson we will discuss is that people have short attention spans and don’t care about your marketing.
Click Here to read the full article on Inman Continue reading “7 simple, smart social media strategies savvy agents swear by”
Are you tired of creating social media content that falls flat? Want to know how AI can help you optimize your posts for maximum impact?
In this article, you’ll discover a data-driven AI approach for crafting social content that resonates with your audience and drives conversions.
Click Here to read the full article on Social Media Examiner Continue reading “Using AI to Create Engaging Social Posts”
Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?
In this article, we’ll explore important Facebook and Instagram ad updates for marketers.
As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.
Click Here to read the full article on Social Media Examiner Continue reading “Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know”
Feeling left behind by Instagram’s rapid evolution? Need help understanding how recent updates can benefit your business?
In this article, we’ll explore some of Instagram’s newest features and what they mean to marketers.
Instagram continues to be a powerhouse platform for marketers and Instagram creators, with recent statistics highlighting its importance:
To maintain this relevancy, Instagram continues to evolve with new features designed to increase engagement, improve content creation, and facilitate easier communication between brands and their audiences.
Click Here to read the full article on Social Media Examiner Continue reading “Instagram Updates for 2025: What Marketers Need to Know”
Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads.
If you’re among those struggling to make social media ads work for you, there’s one powerful ad strategy that could transform your results: Custom Audiences.
Click Here to read the full article on Lab Coat Agents Continue reading “The Best Facebook Ad Strategy For Realtors: Custom Audiences”
Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product.
In this article, you’ll discover how to use AI to expand your creativity.
The landscape of human creativity and marketing is experiencing a seismic shift with the emergence of artificial intelligence (AI) technologies. Helen Todd, founder of Creativity Squared and an early pioneer in social media marketing, has witnessed this transformation firsthand.
Click Here to read the full article on The Social Media Examiner. Continue reading “Using AI to Expand Your Ideas and Creativity”
A social media marketing plan can help you develop and maintain an online audience, so long as you’re providing them useful information and interacting regularly.
Your relevance on social media as a brokerage, depends on a plan that’s more robust than simply posting new listings and sold listings or an online welcome for new agents, says social media expert Jenn Herman of Jenn’s Trends in San Diego, Calif. This kind of content, while good at showcasing that your brokerage is full of agents who can get the job done, doesn’t necessarily provide your audience with any value.
Click Here to read the full article on The Realtor Magazine Continue reading “Back to Basics: Social Media Marketing for Your Brokerage”
