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Social media 2025: The new rules of engagement

With social media now long firmly entrenched as a core piece of the personal brand for real estate professionals, the trick becomes keeping up on what’s working now. This panel dives into how to foster authentic engagement on social media, especially after a major change like switching brokerages, launching a new team, or reshaping your brand identity. How do you start from scratch, rebrand an existing presence, or recover from mistakes like buying followers?

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How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing.

Social media isn’t just a place to post pictures of your listings — it’s a lead machine if you use it right. The problem is that most Realtors either overcomplicate it or don’t stay consistent long enough to see results.

I recently sat down with @rich_your_realtor, otherwise known as Rich Pobre, a Las Vegas agent who figured it out. He didn’t reinvent the wheel or spend thousands on ads. He kept it simple, stayed consistent and built a system that now brings in hundreds of monthly leads — all from social media.

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Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead.
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Trending: Seeing Red (Book) and getting flashy on Bluesky

From exploring alternatives like Xiaohongshu and Bluesky’s Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape.

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What not to post: 9 common social media pitfalls to avoid

Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads.

Social media can be your greatest asset — until it isn’t. While a polished online presence can build trust and attract clients, careless mistakes can have the opposite effect, undermining your credibility and driving prospects away.

The good news? These pitfalls are easy to avoid with a bit of foresight and strategy. Here’s a rundown of the most common social media faux pas for real estate agents and how to steer clear of them.

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Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business.

In a recent episode of my podcast, I had the pleasure of speaking with Kayla Kallender, a highly successful mortgage professional from Fargo, North Dakota.

We bonded over our shared love for dogs and quickly dove into a rich discussion about how social media, collaboration, and authentic relationships are driving business growth in today’s real estate industry.

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7 simple, smart social media strategies savvy agents swear by

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes.

You might think this educational article is for people who need to simplify their social media marketing strategy. It’s not. The real lesson we will discuss is that people have short attention spans and don’t care about your marketing.

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Using AI to Create Engaging Social Posts

Are you tired of creating social media content that falls flat? Want to know how AI can help you optimize your posts for maximum impact?

In this article, you’ll discover a data-driven AI approach for crafting social content that resonates with your audience and drives conversions.

Click Here to read the full article on Social Media Examiner Continue reading “Using AI to Create Engaging Social Posts”

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

In this article, we’ll explore important Facebook and Instagram ad updates for marketers.

As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.

Click Here to read the full article on Social Media Examiner Continue reading “Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know”

Instagram Updates for 2025: What Marketers Need to Know

Feeling left behind by Instagram’s rapid evolution? Need help understanding how recent updates can benefit your business?

In this article, we’ll explore some of Instagram’s newest features and what they mean to marketers.

Instagram continues to be a powerhouse platform for marketers and Instagram creators, with recent statistics highlighting its importance:

  • 90% of Instagram accounts follow at least one business account
  • 70% of users discover new products on Instagram
  • 50% of users visit a website after seeing an Instagram ad

To maintain this relevancy, Instagram continues to evolve with new features designed to increase engagement, improve content creation, and facilitate easier communication between brands and their audiences.

Click Here to read the full article on Social Media Examiner Continue reading “Instagram Updates for 2025: What Marketers Need to Know”