Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands?

By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle.

This article walks you through how to create custom AI team members using tools like ChatGPT and Claude. You’ll learn how to choose the right roles, match them to the best platforms, write high-impact instructions, and integrate each AI role with your business workflows—securely and professionally.

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Maximize Your Instagram Growth: Getting More of The Right Followers

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert?

In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth.

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Trending: Agents, it’s time to show your face (and find your voice)

From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down.

Social platforms are doubling down on visibility — whether that means spotlighting personality-driven content, surfacing job listings more effectively or amplifying what others are saying. This is evident in personality-driven content, job listings and user-generated content. Platforms like Instagram Reelsemphasize engaging content, while AI optimizes ad delivery.

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The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly.

If you thought TikTok was just a place where people post silly dances or baby versions of adults talking, you might be missing out on one of the most overlooked opportunities in real estate. Courtney Benson, serving the Dallas/Fort Worth market, has closed 10 transactions directly from TikTok already this year.

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Advanced LinkedIn Networking: How to Connect and Convert

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results?

In this article, you’ll discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business.

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7 social media hacks every real estate agent needs

In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin.

Social media can be one of the most effective and free tools in your business arsenal. But for it to work, it has to be intentional. For real estate agents, consistency is important, but so is positioning. Showing up regularly while building trust and recognition as a local expert is what creates long-term visibility and brand equity.

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6 concrete tips for crafting a cohesive content calendar for 2025

You don’t need to plan every post months in advance, but you need a system that aligns with your goals, reflects your expertise and allows you to show up with clarity, Alyssa Stalker writes.

If your social media presence feels scattered, you’re not alone. A content calendar is a practical way for agents to stay organized, maintain relevance, create momentum and establish a recognizable brand presence across various platforms.

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Social media 2025: The new rules of engagement

With social media now long firmly entrenched as a core piece of the personal brand for real estate professionals, the trick becomes keeping up on what’s working now. This panel dives into how to foster authentic engagement on social media, especially after a major change like switching brokerages, launching a new team, or reshaping your brand identity. How do you start from scratch, rebrand an existing presence, or recover from mistakes like buying followers?

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How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing.

Social media isn’t just a place to post pictures of your listings — it’s a lead machine if you use it right. The problem is that most Realtors either overcomplicate it or don’t stay consistent long enough to see results.

I recently sat down with @rich_your_realtor, otherwise known as Rich Pobre, a Las Vegas agent who figured it out. He didn’t reinvent the wheel or spend thousands on ads. He kept it simple, stayed consistent and built a system that now brings in hundreds of monthly leads — all from social media.

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Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead.
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