How to Create Short-Form Video Content That Stops the Scroll

Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts?

In this article, you’ll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement.

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Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

Most agents overthink social media. They worry about what to post, when to post or whether their content is “good enough.” In reality, social media is simply a modern tool for doing what real estate agents have always done best: building relationships.

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Using AI to Automate Your Social Media and Your Marketing

Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business?

In this article, you’ll discover how to use AI automation to streamline your marketing and social media workflows.

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Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.

Whether you’re just starting out as a newbie real estate agent or you’re trying to raise your profile in your local market, it simply makes sense to make social media part of your gameplan. After all, the price is right and the potential for significant reach is significant.

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How agents like Ryan Serhant build businesses on social media

In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant.

Social media is as important today as it ever has been for real estate agents.

From generating leads, to showcasing listings to revealing one’s personality to clients and more, social media helps agents grow their businesses on many levels.

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Successfully Deploying AI for Traditional Businesses

Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts?

In this article, we’ll explore how traditional businesses can successfully put AI to work.

Karl Yeh, co-founder of 0260, a consultancy that helps mid-sized traditional businesses successfully implement AI and co-host of the AI Accelerator for Business show, has identified three major misconceptions that consistently undermine AI adoption efforts.

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Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did?

In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective.

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Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service?

In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging.

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AI Social Content at Scale: Grow Your Reach, Regain Your Time

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists?

With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life balance.

In this article, you’ll learn how to choose the right content strategy, build an AI-powered production system, and create scalable social media content using tools like Claude, Poppy AI, HeyGen, and ElevenLabs. You’ll also see how to maintain quality, transparency, and authenticity as your social channels grow.

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Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands?

By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle.

This article walks you through how to create custom AI team members using tools like ChatGPT and Claude. You’ll learn how to choose the right roles, match them to the best platforms, write high-impact instructions, and integrate each AI role with your business workflows—securely and professionally.

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