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5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The Close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

Why my early social media posts flopped — and what finally worked

Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Earlier in my real estate career, I avoided social media like the plague. I thought it was just noise, a distraction, something agents did when they didn’t have real leads. But I started noticing something: the agents who consistently had a full pipeline were showing up online and doing it well. Once I saw how much leverage social media could create, I knew I couldn’t ignore it anymore.

Click Here to read the full article on Inman Continue reading “Why my early social media posts flopped — and what finally worked”

What’s Working With Instagram Marketing Right Now

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025?

In this article, you’ll discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement.

Instagram has gone through a significant journey, and now the platform is coming back to human-based content.

This shift represents a major change from previous years, when marketers were told to make their content about the audience rather than themselves.

The content that’s working now is less like blog writing and more about drawing people in through narrative.

Click Here to read the full article on Social Media Examiner Continue reading “What’s Working With Instagram Marketing Right Now”

How to Create Short-Form Video Content That Stops the Scroll

Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts?

In this article, you’ll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement.

Click Here to read the full article on Social Media Examiner Continue reading “How to Create Short-Form Video Content That Stops the Scroll”

Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

Most agents overthink social media. They worry about what to post, when to post or whether their content is “good enough.” In reality, social media is simply a modern tool for doing what real estate agents have always done best: building relationships.

Click Here to read the full article on Inman Continue reading “Everything you need to know about social media in under 1,100 words”

Using AI to Automate Your Social Media and Your Marketing

Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business?

In this article, you’ll discover how to use AI automation to streamline your marketing and social media workflows.

Click Here to read the full article on Social Media Examiner Continue reading “Using AI to Automate Your Social Media and Your Marketing”

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.

Whether you’re just starting out as a newbie real estate agent or you’re trying to raise your profile in your local market, it simply makes sense to make social media part of your gameplan. After all, the price is right and the potential for significant reach is significant.

Click Here to read the full article on Inman Continue reading “Get social media advice from the best in the business: The Download”

How agents like Ryan Serhant build businesses on social media

In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant.

Social media is as important today as it ever has been for real estate agents.

From generating leads, to showcasing listings to revealing one’s personality to clients and more, social media helps agents grow their businesses on many levels.

Click Here to read the full article on Inman

Continue reading “How agents like Ryan Serhant build businesses on social media”

Successfully Deploying AI for Traditional Businesses

Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts?

In this article, we’ll explore how traditional businesses can successfully put AI to work.

Karl Yeh, co-founder of 0260, a consultancy that helps mid-sized traditional businesses successfully implement AI and co-host of the AI Accelerator for Business show, has identified three major misconceptions that consistently undermine AI adoption efforts.

Click Here to read the full article on Social Media Examiner Continue reading “Successfully Deploying AI for Traditional Businesses”