seo

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

SEO isn’t dead or even dying. Traditional SEO is, though. For years, real estate agents were told to create neighborhood guides, FAQs and blog posts to capture search traffic.

The playbook was simple: Publish answers, rank in Google, and traffic (and therefore leads) will trickle in. That model is collapsing, and agents need to prepare for what’s next right now. Here is how I realized this was happening, the steps I’m taking to prepare, and how my team is looking toward building a future content strategy.

Click Here to read the full article on Inman Continue reading “The death of old-school SEO, and what it means for real estate”

Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.

Click Here to read the full article on Inman Continue reading “Let’s talk about S-E-O: What agents need to know now”

Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes.

In the competitive world of real estate, it’s easy to get caught up in traditional marketing strategies that focus solely on property listings, recent sales and market trends. While these elements are important, they often struggle to stand out against national competitors who dominate search rankings.

Click Here to read the full article on Inman Continue reading “Boost your local SEO with unique, community-specific content”

How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.

In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”

Click Here to read the full article on Inman Continue reading “How to engage brokerage clients through SEO and content creation”