Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information.
Click Here to read the full article on Inman Continue reading “How to create marketing that makes the phone ring”
Staging is a challenging marketing task for agents. Think of home staging as preparing the property for its biggest launch; it’s all about making a great first impression. And that first impression needs to appeal to a mass buyer audience. Home staging is more than just replacing the bed sheets; it’s about letting potential clients envision themselves living in the home. To help you get started, I compiled this guide of actionable home staging tips and where to source furniture and home decor on a budget.
Click Here to read the full article on The Close Continue reading “15 Home Staging Tips to Sell a House Fast”
Whether you’re negotiating on behalf of buyers or sellers, in person or via Zoom, these 10 tips will help you be a better negotiator, which has never been a more critical skill, Bernice Ross writes.
With the National Association of Realtor’s new commission rules, negotiation has never been a more critical skill for agents to master.
Sadly, very few agents have strong negotiation skills, especially in face-to-face offer situations. The good news is the most powerful negotiation strategies rely on asking questions and waiting for your clients’ feedback about what to do.
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Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents.
Over the years I’ve visited countless open houses — some with clients and some on my own. It is always a guessing game of what I will encounter when I enter: agents sitting on the couch watching a football game; others sitting at the dining room table engrossed by whatever is on their laptop or device; a few who engage excitedly until they discover I’m an agent and some who cling to me like a cheap polyester suit as I walk through the house.
Click Here to read the full article on Inman Continue reading “8 tips for optimizing opportunity at your next open house”
Want to cover yiourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer.
It’s no secret that great documentation is the linchpin of stellar customer service; just ask any seasoned agent whose careful documentation has saved the day on more than one occasion.
Click Here to read the full article on Inman Continue reading “Dominate documentation this summer with these 4 hot tips”
Every top-producing listing agent I know agrees that there are only three things agents need to do to win every listing appointment: 1. Be prepared, 2. Be prepared, and 3. BE PREPARED. So, for you to have the best chances of getting new listing clients, I’ve gathered all the best tips and strategies to prepare for your listing appointment.
Click Here to read the full article on The Close
What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.
Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.
Click Here to watch the full episode on TomFerry.com Continue reading “Viral Listing Strategies for Multiplying Transactions”
Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming.
When change happens, the key to success is to find the most effective strategy possible that will generate results and execute on it. The time-tested strategy of geographical farming worked in the past, is working now, and will continue to work in the future.
Click Here to read the full article on Inman Continue reading “A never-fail, step-by-step blueprint to consistently find listing leads”
Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values?
In the ever-evolving world of digital marketing, creating content that captures attention and drives engagement on social media platforms is crucial for success. Andy Crestodina, co-founder and strategic director of Orbit Media and author of Content Chemistry, shares his insights on crafting content that sparks conversation and achieves massive reach on social media.
Click Here to read the full article on The Social Media Examiner Continue reading “Content That Triggers Massive Reach on Social Media”
When you think about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI.
When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and your marketing strategy should reflect that. To stand out in today’s highly competitive real estate market, you need to invest in content that deeply resonates with your target audience.
Click Here to read the full article on Inman Continue reading “3 advantages of tailoring your marketing strategy to niche buyers”
