sellers

Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum.

Let’s be real — price adjustments are one of the toughest conversations we have in this business. Nobody enjoys being the bearer of bad news, especially when that news is, “We need to talk about your price.” But in this shifting market, where buyer activity can be unpredictable, and inventory is rising, these conversations are strategic necessities.

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4 Free Home Offer Letter Templates for Agents [& How To Write Your Own]

As a buyer’s agent, creating a real estate home offer letter on behalf of your client is one step closer to the goal, but it’s a delicate process. Also called a cover letter, it’s a document attached to the formal purchase offer, expressing the buyer’s interest while helping the seller visualize the offer terms. Not to be confused with a buyer love letter, the goal is to bring the buyer’s offer to life, capture the seller’s attention, and open the door to negotiations, all on one page.

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How To Do a Comparative Market Analysis

A comparative market analysis (CMA) helps estimate the value of a property based on comparisons to current active listings and homes that recently sold. It also involves assigning monetary values to differences in characteristics between homes — such as the gross living area, age of the home, number of bedrooms and bathrooms, etc. — to give you an objective view of what a property is worth.

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14 Clever Real Estate Negotiation Strategies From the Pros

Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.

In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.

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How to Host Events That Will Generate Business

Events can lead to revenue by bringing in potential clients and establish your brokerage as a staple in the community.

“Events are everything—they allow us to engage with the community, and we are nothing without our community,” says Isaiah Hazward, managing partner, The Homebound Group at Coldwell Banker Realty in Washington, DC.

The logisitics of hosting a real estate event are less important than what comes after, though. Instead of getting bogged down in event planning, agents should focus on post-event follow-up. That’s the step that leads prospects further down the sales funnel. Still, a successful event involves some planning.

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6 Ways to Justify Your Value to Sellers

A California broker recommends several points throughout the transaction when you can reinforce your value.

With consumer attention focused on relationships with real estate professionals, it’s never been more important for practitioners to demonstrate their value. Broker and speaker Michael Soon Lee, president of Seminars Unlimited Inc. in Dublin, Calif., shared six key ways to make your value unequivocally clear to sellers during a session at NAR NXT, The REALTOR® Experience, in Boston.

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Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy.

One thing remains constant in real estate: Managing client expectations can be a tricky endeavor, especially when it comes to listing a property. As a real estate agent, there’s a critical balance between the idealistic hopes of your sellers and the stark realities of the current market.

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Use the Expertise of a Mortgage Broker Partner to Better Help Customers

As a real estate agent, you’ve likely built your business to deliver whatever your buyers or sellers need, whenever they need it. But when it comes to the home financing process, it can be challenging when you feel like you have little control over the timeline and that the fallout from a slow, tedious process can break a deal.

Fortunately, you have a great resource you can turn to right in your own area. To reduce time to close, fellow real estate professionals are increasingly partnering with local independent mortgage brokers and seeing results that make clients happy and ready to refer.

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Breaking bad news: How to have tough client conversations

The energy you bring to client communication, Rachael Hite writes, can be the difference between a peaceful process and buyer or seller meltdown.

A soft skill you need to master as an agent (and no worries you will have plenty of opportunity) is the fine art of breaking bad news to clients. Real estate transactions are nuanced and complicated, and there will be many instances where portions of the transaction or even the entire transaction will be wrought with bad news or poor outcomes.

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5 Strategies to Market a House with a Dated Kitchen

Remodeled kitchens help sell houses faster and for higher prices, but what can be done when the kitchen, the heart of the house, shows its age?

Key Takeaways:

To compensate for a dated kitchen, there are different strategies you can take:

Adjust the price downward to reflect work that needs to be undertaken
Have sellers make cosmetic changes to help it look fresher
Compete with up-to-date kitchens by helping buyers envision a major overhaul

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