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How Far Is Too Far With Home Staging?

Fifty-two years ago, Barb Schwartz debuted the concept of home staging based on her theatrical background and belief that properties could be improved before being listed. The staging process continues to evolve from its beginnings, which was mostly about simple decluttering and a few trending props. It has transitioned to extensive redecorating, including painting, bringing in new furnishings and even having playlists to add the most soothing background sounds.

Click Here to read the full article on The Realtor Magazine Continue reading “How Far Is Too Far With Home Staging?”

How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results?

In this article, we’ll explore how people’s beliefs impact the buyer journey.

As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy.

Click Here to read the full article on The Social Media Examiner Continue reading “How to Leverage Buyer Beliefs to Improve Your Marketing”

LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles?

In this article, we’ll explore using LinkedIn ads on personal profiles.

Click Here to read the full article on The Social Media Examiner Continue reading “LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More”

8 Circle Prospecting Strategies to Boost Lead Generation

Imagine two powerful prospecting techniques—farm mailing and cold calling—joining forces to supercharge your pipeline. That’s what it’s like when you use circle prospecting as a part of your lead gen efforts. With careful planning, strategic thinking, and a little marketing magic, you can connect with more potential clients and build your business. Check out my eight strategies and some scripts to help you get started.

Click Here to read the full article on The Close Continue reading “8 Circle Prospecting Strategies to Boost Lead Generation”

3 must-have skills for building rapport with real estate clients

By building rapport, The Agency’s John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come.

After working for one of Wall Street’s largest investment banks for several years and serving as a top agent in New York for almost nine years, I’ve learned the importance of building rapport in this industry — and I believe it is truly an art form. The ability to connect with clients on a deeper level can be the difference between a one-time transaction and a lifelong business relationship.

Click Here to read the full article on Inman Continue reading “3 must-have skills for building rapport with real estate clients”

Low-Cost Strategies to Win Listings

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately.

Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don’t miss out on these actionable tips and start generating more listings today!

Click Here to watch the full episode on Tom Ferry.com Continue reading “Low-Cost Strategies to Win Listings”

Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes.

Imagine going into a doctor’s office and being greeted by the doctor who then asks for your insurance information. Or having your general practitioner attempt to perform complex brain surgery. We live in a world where, as consumers, we get to select specialists for just about everything we engage in. We have a specialist for our haircuts, a different one for the color, a different specialist for skin care and another one who does feet.

Click Here to read the full article on Inman Continue reading “Here’s why specialization matters for buyer’s agents”

Generative AI Is Your Ally for Smart Staging, Faster Deals

Real estate professionals can use content sponsor AI HomeDesign to lower the costs and effort it takes to stage properties.

This is the most accurate observation I’ve seen about generative artificial intelligence. AI is not taking your job—it’s making it easier!

Let’s put aside all the futuristic conspiracies about AI and merely consider generative AI as a tool that can make your day more productive and your workflow much smoother.

Click Here to read the full article on National Association of Realtors Continue reading “Generative AI Is Your Ally for Smart Staging, Faster Deals”

7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them.

You might be surprised at how much time I spend looking up real estate agents and brokers online. Sometimes it’s to find a current headshot to accompany a profile for Inman. Sometimes it’s because I have a meeting scheduled with someone new who has reached out to me. Sometimes it’s the follow-up to a friend-of-a-friend, “Do you know so-and-so?” conversation with an existing client or colleague.

Click Here to read the full article on Inman Continue reading “7 things that make real estate agents look unprofessional”

5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies.

Not all brokerages are created equal, and not every brokerage has a commercial division. However, those who do will find that it offers the opportunity for powerful synergies.

Click Here to read the full article on Inman Continue reading “5 ways commercial and residential real estate can cooperate now”