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How to Enhance Your Home Staging Strategy

Boost your online presence with a Premium Plus website from NAR. Showcase your work, attract more clients and stand out in the competitive market.

For real estate agents who understand the importance of style, your website is more than just an online presence; it’s a reflection of your expertise, the quality of your services and your ability to present homes in the best possible light.

Click Here to read the full article on The Realtor Magazine Continue reading “How to Enhance Your Home Staging Strategy”

Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes.

In the competitive world of real estate, it’s easy to get caught up in traditional marketing strategies that focus solely on property listings, recent sales and market trends. While these elements are important, they often struggle to stand out against national competitors who dominate search rankings.

Click Here to read the full article on Inman Continue reading “Boost your local SEO with unique, community-specific content”

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes.
You have been doing listing presentations for sellers with great success so now is the time to use these same skills with your buyers. Just like listing appointments, the agents that communicate and present their value in the clearest way will win the business and get their agreement signed. Keep in mind that we never get what we deserve, we get what we negotiate.
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15 Home Staging Tips to Sell a House Fast

Staging is a challenging marketing task for agents. Think of home staging as preparing the property for its biggest launch; it’s all about making a great first impression. And that first impression needs to appeal to a mass buyer audience. Home staging is more than just replacing the bed sheets; it’s about letting potential clients envision themselves living in the home. To help you get started, I compiled this guide of actionable home staging tips and where to source furniture and home decor on a budget.

Click Here to read the full article on The Close Continue reading “15 Home Staging Tips to Sell a House Fast”

How to deliver a luxury client experience at any price point

Discover how developing a luxury mindset can elevate your business. Chris Pollinger explores simple, cost-effective strategies to create personalized, premium experiences for your clients.

Breaking into luxury real estate can feel like an uphill battle, especially if you’re an agent working in middle-market properties. It’s easy to think you need a massive budget, a client list filled with celebrities, or the keys to six-figure listings to even play the luxury game.

Click Here to read the full article on Inman Continue reading “How to deliver a luxury client experience at any price point”

Properly position homebuyers with this winning 5-part offer strategy

Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships.

As agents search for ways to communicate and provide buyers value in today’s post-NAR settlement environment, having a clear framework for drafting a winning offer has never been more valuable.

Click Here to read the full article on Inman Continue reading “Properly position homebuyers with this winning 5-part offer strategy”

Use Focus and Flexibility to Navigate Change

Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No wifi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You can create. You can eat. In short, you can find a way.

The same is true for your real estate career. Sometimes, things shift and look vastly different than they did a couple of months ago. The market takes a turn. You pick up a new neighborhood. Your family life changes and you have to move and rebuild your business somewhere else. Practice changes come down the pike. No matter what though, if you can pivot and stay flexible, you can ride the waves of change.

Click Here to read the full article on Realtor Magazine Continue reading “Use Focus and Flexibility to Navigate Change”

Becoming a Great Listing Agent: 3 Success Principles

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, and timing, and he even shares the three most important principles of all great listing agents.

But that’s not all Tom Toole has to share in this episode. He’s also sharing his ultimate techniques for handling buyer-broker agreements at scale.

Click Here to listen to the podcast on Tom Ferry.com Continue reading “Becoming a Great Listing Agent: 3 Success Principles”

A 5-step plan to reduce buyer stress and sell more homes now

Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust.

In a market filled with buyer agency changes, compensation questions and fluctuating interest rates, is it any wonder that prospective buyers are stressed out by all the confusion? This article shares a simple, five-step process for reducing buyer stress that will not only lead to more sales now but more referrals in the future as well.

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Soft skills? I don’t need no stinking soft skills …

Aaron Hendon teaches you to create a positive impression and enhance your communication and leadership impact when you focus on soft skills.

I used to dismiss soft skills as just fluff, much like goal-setting. It was fine if I had time, and I knew every coach in the world would go off about it, but I had lead gen to do.

I had to learn the hard way that my mindset was holding me back.

Growing up, I believed that if I couldn’t do something perfectly, I shouldn’t do it. This fear of getting it wrong left me stressed, burnt out and disconnected. I thought that everything would fall into place as long as I worked hard and did what I saw work for others.

Click Here to read the full article on Inman Continue reading “Soft skills? I don’t need no stinking soft skills …”