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Tag: sales

5 Best Real Estate Video Editing Software

Creating high-quality, attention-grabbing real estate videos is necessary if you want your website and content to stand out. But with so many video editing software options, it’s hard to pinpoint the best one. Whether you want to assemble your listing’s video walkthrough or introduce your agent services, I’ll help you pick the right software. I evaluated dozens of real estate video editing software providers to select the five best picks based on pricing, features, user experience, and verified reviews.

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How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

When it comes to buying and selling real estate, baby boomers (1946-1964), Gen X (1965-1980), millennials (1980-1996), and Gen Zs (1997-2012) each have their own unique approach.

To be successful in today’s competitive environment, you must adapt to how your clients approach the buying and selling process, not vice versa. Whether you’re a seasoned agent or just starting out, having an understanding of how the four generations are alike and how they are different is critical to your long-term success.

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Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you realize you simply can’t do it all on your own. You’ve built a thriving business and nailed down your systems, but the day-to-day grind of managing administrative tasks, client communication, and transaction coordination is consuming your time.

If you want to focus on scaling your business, closing more deals, and growing your client base, delegation is no longer a luxury—it’s a necessity.

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Your differentiator is the key to listing more homes

Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.

Wondering how to stand out and differentiate yourself from other agents? Brad McCallum, founder of the McCallum Group in Calgary, Ontario, sets himself apart with high-quality, cinematic listing videos, and it could be the difference you’ve been looking for.

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Master Marketing Strategy: Expand Your Market & Boost Leads

You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and it’s clear that without a stronger marketing strategy, growth is going to be tough. You’re still relying on the same lead sources, and while you’re making money, it’s not enough to fuel the kind of business growth you know you’re capable of.

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Luxury real estate is a team sport

Elevating your brand and providing stellar service to high-end clients, luxury expert Kofi Nartey writes, means becoming the hub of a trusted, supportive service ecosystem.

Having played sports at the highest levels, I have come to appreciate the importance of having the right team.

Even in my 10-year professional acting career, I saw the efforts of everyone around me and how they contributed to a successful show or movie. This included the writers, producers, set designs, wardrobe, hair and make-up, grips, gaffers and more, who created the perfect environment for us actors to be in character and deliver the ultimate performance.

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11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now.

The ever-changing market demands we continuously adapt the strategies we use to generate leads and, ultimately, transactions. Today, we’re looking at a combination of innovative new strategies along with tried-and-true classics that need to be remembered.

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Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy.

One thing remains constant in real estate: Managing client expectations can be a tricky endeavor, especially when it comes to listing a property. As a real estate agent, there’s a critical balance between the idealistic hopes of your sellers and the stark realities of the current market.

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5 must-know strategies to stay ahead of the industry’s evolution

Discover 5 essential strategies to stay ahead as clients and the real estate market evolve. Chris Pollinger shares expert insights on how to adapt and thrive.

The real estate industry is evolving fast, and the question isn’t just whether your business is ready — it’s whether you’ll lead or get left behind.

The needs of today’s clients have shifted, driven by new expectations around personalization, engagement and digital sophistication. Meeting these demands isn’t a luxury; it’s a necessity for survival in an ultra-competitive market.

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The art of time blocking: A business basic every agent must learn

An effective plan for time management allows you to focus on the things that matter most to you, both personally and professionally, Keller Williams’ Julia Lashay Israel writes.

In the fast-paced world of real estate, effective time management is crucial for success. One of the most powerful tools agents can use to maximize productivityand ensure they focus on what truly matters is time blocking. This technique not only helps agents prioritize tasks but also fosters a sense of control over their schedules. Here’s a deeper dive into the art of time blocking and why every agent should master it.

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