The 6 Best Virtual Staging Software & Virtual Staging Guide in 2025

Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out. I’ve rounded up the top options, plus a few pro tips to help you along the way.

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Close more listings with this customized marketing proposal

Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal.

The days of winging a listing presentation are over. The current market environment and the expectation homeowners have for listing agents demands a professional presentation of the process for marketing a home. The following is the presentation Andrew Undem, managing partner and team leader of Sure Group with Berkshire Hathaway HomeServices Homesale Realty serving the Baltimore Metro area, utilizes to close over 90 percent of the listing appointments he goes on.

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10 Best FSBO Scripts To Get More Listings in 2025

For sale by owner (FSBO) sellers present agents with a unique opportunity to gain a listing and help sellers get more money for their home. Although reaching out to FSBO sellers can be challenging, a carefully crafted FSBO script can open the door to meaningful conversations. No matter the situation or objection, these FSBO scripts will help you feel prepared, confident, and ready to convert.

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How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing.

Social media isn’t just a place to post pictures of your listings — it’s a lead machine if you use it right. The problem is that most Realtors either overcomplicate it or don’t stay consistent long enough to see results.

I recently sat down with @rich_your_realtor, otherwise known as Rich Pobre, a Las Vegas agent who figured it out. He didn’t reinvent the wheel or spend thousands on ads. He kept it simple, stayed consistent and built a system that now brings in hundreds of monthly leads — all from social media.

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How to Host Events That Will Generate Business

Events can lead to revenue by bringing in potential clients and establish your brokerage as a staple in the community.

“Events are everything—they allow us to engage with the community, and we are nothing without our community,” says Isaiah Hazward, managing partner, The Homebound Group at Coldwell Banker Realty in Washington, DC.

The logisitics of hosting a real estate event are less important than what comes after, though. Instead of getting bogged down in event planning, agents should focus on post-event follow-up. That’s the step that leads prospects further down the sales funnel. Still, a successful event involves some planning.

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It’s All About the People: Building Relationships as a New Agent

In the real estate business, no relationships mean no deals. No deals = No money. Simple, right?

As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: real estate is a referral business. If you’re new in the business, now is the time to put efforts in place to start building those referrals.

So, where do you start? With the people you already know and people who know you. You want to start with the people who are already in your corner, because they’re some of your biggest cheerleaders. Show them appreciation and watch it multiply.

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Cold calls are so 2024. Replace them with these strategies

Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes.

Cold calling. Nothing evokes more anxiety in sales and marketing — including real estate — than those two words. Why? Professionals are constantly seeking innovative ways to connect with potential clients, yet cold calling is the perennial go-to method.

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Create the Perfect Spring Marketing Calendar

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar.

The question isn’t “Will the market be strong?” but rather, “Will YOU be ready to capitalize on it?”

During Tom’s recent webinar – The Spring Listing Sprint – Curaytor CEO Jimmy Mackin shared some killer strategies for creating a Spring Marketing marketing calendar that keeps you on track, attracts sellers, maximizes lead flow, and puts you in control.

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How to Get Clients in Real Estate: Our Top 11 Tips for 2025

The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.

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How to Get Clients in Real Estate: Our Top 11 Tips for 2025

The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.

Click Here to read the full article on The Close Continue reading “How to Get Clients in Real Estate: Our Top 11 Tips for 2025”