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Stand out this spring: 5 proven moves to outpace the competition

When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don’t chase growth — you attract it, broker Amy Stockberger writes.

Spring isn’t just a season of growth; it’s a wake-up call for real estate pros to sharpen their edge.

And let’s be honest: You can’t stand out from your competition if you don’t know what they are offering — including the strengths, weaknesses and gaps that exist in your market among your competition.

Click Here to read the full article on Inman

Essential Real Estate Listing Photos That Help Sell Homes Faster

Indeed, it is the visibility that counts more than anything else in the case of selling a particular property. One of the big decisions people make involves appearance, and it is based on the pictures used in the list. High-quality real estate photography is more than just snapping pictures; it’s about storytelling, lighting, composition, and capturing a home’s best features. You therefore require the right set of listing photos since it will attract traffic, create interest, and result in higher offers and a faster one too.

Click Here to read the full article on Realty Times Continue reading “Essential Real Estate Listing Photos That Help Sell Homes Faster”

The AI shortcut: 9 ways ChatGPT can simplify your listing process

Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings.

Let’s be brutally honest — listings are eating your week alive.

You’re drowning in running comps, hand-holding sellers, crafting social posts that don’t suck and trying to write listing descriptions that actually stand out from the beige parade.

Click Here to read the full article on Inman Continue reading “The AI shortcut: 9 ways ChatGPT can simplify your listing process”

Your Ultimate 2025 Real Estate Email Newsletter Gameplan

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.

In a year when 6% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.

Click Here to watch the full episode on Tom Ferry.com Continue reading “Your Ultimate 2025 Real Estate Email Newsletter Gameplan”

36 Best Real Estate Text Message Scripts for Agents in 2025

Real estate text message scripts can be a game-changer for converting leads, especially when many prefer texting over phone calls; just think about how often you ignore calls! Below, I share several scripts given various scenarios — from connecting initially and following up, to sending “thank you” and “congratulations” messages and requesting referrals and reviews.

Click Here to read the full article on The Close Continue reading “36 Best Real Estate Text Message Scripts for Agents in 2025”

It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes.

Listings are the name of the game in real estate, but your ability to turn one listing into multiple transactions is what helps good agents become great agents. This article shares a 10-step process that helps you compound your results from one piece of business to many.

Click Here to read the full article on Inman Continue reading “It’s easier than you think: 10 simple steps to turn 1 listing into 4”

The Ultimate Spring Market Prep for Real Estate Agents

What’s your spring market prep? Whatever it is, it better be great, because this market is shaping up to be the hottest we’ve seen in a while! The competition is fierce, and the opportunities are huge—but only for the agents who are truly prepared.

For this podcast episode, I’m bringing in one of the best in the business, Carolyn Young, to help you prepare for the upcoming spring market. Carolyn and I talk about the routines, research, and strategies that will help you:

Set more appointments
Create more structure
Win more clients
Stand out over the competition

Now is the time to go all-in on spring market prep; this episode is your guide. But what if you need more than strategies? What if you’re looking for action, support, personalized guidance, and guaranteed results? That’s what coaching is for. Schedule a call today to speak with an expert about what a Tom Ferry coach can do for you.

Click Here to watch / Listen to the podcast Continue reading “The Ultimate Spring Market Prep for Real Estate Agents”

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Most real estate teams are operating on outdated marketing playbooks, relying on generic listings, stale Facebook ads and one-size-fits-all outreach. Then they wonder why leads are drying up and conversions are tougher than ever.

Click Here to read the full article on Inman Continue reading “4 advanced marketing tactics for real estate teams that really work”

A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

Click Here to read the full article on The Realtor Magazine Continue reading “A Step-by-Step Guide to Build Repeat Business and Referrals”

Telling Stories That Convert: How to Increase Your Leads and Sales

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions?

In this article, you’ll discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong.

Click Here to read the full article on The Social Media Examiner