sales – Page 4

14 Clever Real Estate Negotiation Strategies From the Pros

Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.

In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.

Click Here to read the full article on The Close Continue reading “14 Clever Real Estate Negotiation Strategies From the Pros”

How to Use a Personal Brand for Exposure, Leads, and Sales

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business?

In this article, you’ll discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building.

Click Here to read the full article on Social Media Examiner Continue reading “How to Use a Personal Brand for Exposure, Leads, and Sales”

Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment.

To convert prospects, an essential skill is to book consultations. Agents cannot begin the sales process without a proper evaluation of the consumer’s needs and goals. The ability to schedule appointments quickly helps keep your pipelineflush and creates structure in your schedule.

Click Here to read the full article on Inman Continue reading “Lock it down! How to get prospects to commit to consultations”

How to Use AI to Simplify Your Marketing

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?

In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters most: meaningful results.

Click Here to read the full article on Social Media Examiner Continue reading “How to Use AI to Simplify Your Marketing”

The 3 stages of a listing — and how to win each one

Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes.

Winning a listing doesn’t come down to charm or luck — it comes down to process. It’s a skill, a system and most importantly, a mindset. To elevate your listing game, you must master each of the three stages: pre-listing, listing and post-listing.

Click Here to read the full article on Inman Continue reading “The 3 stages of a listing — and how to win each one”

Your circle prospecting plan is outdated. Here’s how to fix it

Stop chasing leads and start creating memorable outreach in person and online with helpful circle prospecting strategies from broker and lead gen specialist Josh Ries.

Circle prospecting isn’t dead, but the way most agents are doing it might as well be. The method still has legs, but it’s long overdue for an upgrade. While agents have modernized their dialing tools and data sources, their follow-up strategy hasn’t evolved since the Blackberry era.

Click Here to read the full article on Inman Continue reading “Your circle prospecting plan is outdated. Here’s how to fix it”

How To Become a Successful Real Estate Agent

If you look at popular culture and shows like “Selling Sunset,” you might think that becoming a successful real estate agent is easy for anyone interested in dope properties and chic outfits. In reality, it isn’t for the faint of heart; it takes serious time, effort, and willingness to push through challenges. 💪

Click Here to read the full article on The Close Continue reading “How To Become a Successful Real Estate Agent”

Build a Brand Bible & Develop a Marketing Plan

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

Click Here to read the full article on The Close Continue reading “Build a Brand Bible & Develop a Marketing Plan”

How to Find Your Niche in Real Estate

When you’re a real estate professional, it’s incredibly competitive. You have to find a way to differentiate yourself, but that’s often easier said than done. A good way to set yourself apart is to find a niche that you specialize in.

Some agents are afraid of identifying a niche because they feel like it will limit them. The reality is that with a niche, you’re going to save time and money on your marketing because it will be more targeted. You’re also going to get a better return on your investment when you focus on a specific niche rather than trying to cast a wide net and target everyone.

Click Here to read the full article on Realty Times Continue reading “How to Find Your Niche in Real Estate”