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The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment.

If you’re wondering what it takes to build a real estate business that not only sustains, but also grows and thrives year after year, look no further than Olyvia Salyer. Serving the historic and coastal communities of Virginia, Salyer has built a referral-based real estate business of more than 60 transactions annually, all while keeping her heart anchored in community and relationships.

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The Real Estate Agents Guide to Reaching out to Absentee Owners

If you’re not reaching out to absentee owners, you could be leaving listings on the table. The share of homes owned by absentee owners is on the rise in major U.S. metros. Read on to learn why this lead type may be motivated to sell and other benefits of working with them.

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Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold.

 

Listing not selling? Are any of your real estate listings lingering on the marketand not selling? In almost every case, the cause is due to at least one of five key factors: price, accessibility, condition, location or marketing. Understanding how each of these plays into the sales process makes it easier to pinpoint problems and remove the barriers to creating a sale.

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A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

To turn that opportunity into results, I recommend focusing on three key areas that drive lasting relationships. Here’s what I’ve learned and what I encourage you to put into practice.

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The 5 Best Virtual Staging Software & Virtual Staging Guide in 2025

Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out from the crowd. I’ve rounded up the top options, along with a few pro tips, so your photos capture buyers’ attention instead of letting them scroll by.

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If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction.

You’re about to sell your own home. Would you hire you to take the listing? Although you may have the experience, the marketing chops and negotiation savvy to handle someone else’s property, are you truly the right person to handle the listing on your home?

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5 Essential Tech Tools for Real Estate Agents

From digital notetaking to 3D tours, these tools will streamline your workflow, enhance client interactions and give your listings a high-tech edge.

In the fast-paced world of real estate, having the right tools can make all the difference. Technology can streamline workflows and enhance productivity—helping you stay organized and impress your clients. Here’s a list of tech tools every real estate agent should consider, each offering unique benefits to help you thrive in a competitive market.

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14 Clever Real Estate Negotiation Strategies From the Pros

Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.

In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.

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How to Use a Personal Brand for Exposure, Leads, and Sales

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business?

In this article, you’ll discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building.

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Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment.

To convert prospects, an essential skill is to book consultations. Agents cannot begin the sales process without a proper evaluation of the consumer’s needs and goals. The ability to schedule appointments quickly helps keep your pipelineflush and creates structure in your schedule.

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