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Tag: sales

How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

Click Here to read the full article on Easy Agent Pro Continue reading “How TikTok and Instagram Are Changing Real Estate Marketing”

Automating Lead Nurturing With AI Agents

Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team?

In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for sales calls.

Click Here to read the full article on Social Media Examiner Continue reading “Automating Lead Nurturing With AI Agents”

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes.

For most of the past three decades, “search” has meant Google and keywords. But that’s changing fast. More buyers and sellers are asking AI tools like ChatGPT and Gemini for the best agent in their city of choice, the top neighborhoods for families or what their home is worth, and they’re doing it in natural, conversational language.

Click Here to read the full article on Inman Continue reading “How to become the agent AI recommends in your market”

28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.

Click Here to read the full article on The Close Continue reading “28 Real Estate Instagram Posts That Attract Clients”

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst enemy. That’s where time management tools come in.

Working smarter is just as important as working hard. There are so many real estate time management tools available that will help you free up time, close more deals, and manage your life without overwhelming stress. Why would you not be using every tool you possibly can?!

Click Here to read the full article on Tom Ferry.com Continue reading “10 Time Management Tools Every Agent Needs”

Your Sphere of Influence is Your Real Estate Goldmine

Your sphere of influence isn’t just a list of contacts—it’s the foundation of a thriving real estate business. While many agents try to bring in new clients and spend heavily on advertising, top agents know their strongest source of business comes from the people they already know and have served. In fact, according to the National Association of REALTORS®, 89% of sellers would work with their agent again or recommend them to others. The challenge isn’t recognizing your sphere’s value—it’s maintaining consistent connections that turn goodwill into real business.

Click Here to read the full article on Lab Coat Agents Continue reading “Your Sphere of Influence is Your Real Estate Goldmine”

Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service?

In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging.

Click Here to read the full article on Social Media Examiner Continue reading “Positioning Strategy: How to Ensure Your Message Connects”

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst enemy. That’s where time management tools come in.

Working smarter is just as important as working hard. There are so many real estate time management tools available that will help you free up time, close more deals, and manage your life without overwhelming stress. Why would you not be using every tool you possibly can?!

Click Here to read the full article on Tom Ferry.com Continue reading “10 Time Management Tools Every Agent Needs”

19-step real estate agent’s guide to effective home showings

Team lead Carl Medford writes that developing a process for conducting home showings will help you manage client experiences with confidence.

Over the years, I have shown thousands of homes to prospective buyers. As a new agent, I was unsure how to begin, but I quickly developed some fundamentals that have stood the test of time. Although showing access differs from market to market, here are the basic procedures that will work in most cases.

Click Here to read the full article on Inman Continue reading “19-step real estate agent’s guide to effective home showings”

Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat?

Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format.

Click Here to read the full article on Social Media Examiner