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7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them.

You might be surprised at how much time I spend looking up real estate agents and brokers online. Sometimes it’s to find a current headshot to accompany a profile for Inman. Sometimes it’s because I have a meeting scheduled with someone new who has reached out to me. Sometimes it’s the follow-up to a friend-of-a-friend, “Do you know so-and-so?” conversation with an existing client or colleague.

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5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies.

Not all brokerages are created equal, and not every brokerage has a commercial division. However, those who do will find that it offers the opportunity for powerful synergies.

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4 Tips to Ensure Your Seller Gets Market Value for Their Home

In a perfect world, we will all buy low and sell high. In some places, home prices have increased by 47% since the start of the 2020 pandemic, meaning many should definitely be able to sell high.

​Unfortunately, not all appraisals have kept up with such fast-rising values. As a result, some homeowners have had to enter long and tedious legal battles to realize what should have been a basic fair market valuation (like this example of a $340,000 home valuation difference, whew!). Although life’s not perfect, selling one’s home should easily command the current fair market value.

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9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered.

If you’re like most real estate agents, you’re a regular social media user. You post a couple of photos when you have a new listing, then again when you sell a property. There’s nothing wrong with that, but if you want to make the most of your social media pages, you need to engage your audience and post regularly consistently.

Click Here to read the full article on Inman Continue reading “9 easy social media content ideas to get you out of a summer slump”

My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too ‘salesy’ for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today.

To be at the top of your game in real estate, there is one conversation in particular you must master — the listing conversation. Note the distinction that we’re calling it a conversation, not a presentation. To have a listing “presentation” denotes that the agent is there to “present” or put on a show. In my experience, especially with today’s consumers, that’s selling — not serving.

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AI Workflows: How to Get Started

Looking for ways to automate your work? Wondering if AI could help?

An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is meant to automate and streamline your work, saving you time and resources while improving efficiency.

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Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer.
In today’s constrained market, lead generation is more important than ever. As the old real estate adage goes, “Nothing happens until someone generates a lead.”
Click Here to read the full article on Inman

6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and ‘orphans’ long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect.
We have all been there. The life of a supervising broker is busy — you are in the heat of a hot streak, working with active clients and helping your team members. Then, all of a sudden, you realize that you have not reached out to your past clients in over six months, and your team’s pipeline reflects that unintentional neglect.
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From Agent to Home Investor Advisor

A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home values in their local markets, so they are the most logical people to serve in this role.

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Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

Click Here to watch the full episode on TomFerry.com Continue reading “Viral Listing Strategies for Multiplying Transactions”