Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?
In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.
Click Here to read the full article on Social Media Examiner Continue reading “Email Segmentation: Getting More Sales With Less Traffic”
Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.
By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.
Click Here to read the full article on Inman Continue reading “The AI efficiency revolution: Your 2026 competitive edge starts here”
Staging helps your listing make a great first impression, online and in person, allowing buyers to envision an easy, happy life in the home. A well-staged property makes agents stand out from the competition and sell faster (often for a higher price). In fact, according to research, nearly 3 in 10 agents say staging increased offers by 1% to 10%, and almost half say it cut days on market.
Click Here to read the full article on The Close Continue reading “15 Home Staging Tips to Sell a House Fast”
These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.
In real estate, words are your most powerful tool. Knowing when to speak and what to say can be the difference between a client who hesitates and a client who closes. Over the years, I’ve studied the language patterns of top-producing agents, tested thousands of scripts and seen firsthand how a few well-chosen words can shift a conversation, build trust and move a deal forward, so agents can close more deals.
Click Here to read the full article on Inman Continue reading “5 magic phrases that help real estate agents close more deals”
In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings.
If the first time you’re promoting a listing is when it hits Zillow, you’re already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:
Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.
Click Here to read the full article on Tom Ferry.com Continue reading “How to Turn Every Listing Into More Listings”
On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings.
Founder of The Laughton Team, George Laughton, recounts his start in real estate, highlighting his remarkably poor timing as an investor in late 2006, when he bought three rentals with Option-ARM financing just before the crash. This failure forced a pivot into REO and short sales in the turbulent 2007-2008 market.
Click Here to read the full article on Inman Continue reading “Here’s how to save canceled listings and improve success rates”
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?
In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.
Click Here to read the full article on Social Media Examiner Continue reading “Applying Behavioral Science for Improved Conversions”
Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.
Click Here to read the full article on The Close Continue reading “43 Clever Examples of Real Estate Ads (+ Why They Work)”
If you want to stand out in today’s market, learning how to host an open house the right way is essential. An open house can do far more than showcase a property. It is a stage for building brand awareness, creating community connections, and securing future listings.
Click Here to read the full article on Tom Ferry.com Continue reading “How to Host a Mega Open House That Gets More Listings”
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.
Virtually all home transactions involve the internet, and agents are leaning into existing and emerging technologies to meet clients where they are.
That’s according to a new survey of Realtors released on Thursday by the National Association of Realtors.
Click Here to read the full article on Inman Continue reading “Artificial intelligence is taking the real estate world by storm”
