sales

This real estate video content WILL convert in 2026

If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation.

Video is no longer optional in real estate. It is one of the clearest separators between agents who are building long-term momentum and those who are still relying on short-term tactics. The agents who consistently show up on video, especially with local and value-driven content, are the ones quietly positioning themselves in the top tier of their markets.

Click Here to read the full article on Inman Continue reading “This real estate video content WILL convert in 2026”

5 qualities every great transaction coordinator must have in 2026

Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great.

If you’ve been in real estate long enough, you know that a deal can fall apart for a hundred tiny reasons: missed signatures, slow communication, lost addenda, misaligned expectations. The list goes on.

Click here to read the full article on Inman Continue reading “5 qualities every great transaction coordinator must have in 2026”

The 5 C’s for Making Powerful Marketing Videos

To stand out on social media, you need to consider video marketing. Here are tips to help you get over your fear and get the camera rolling.

It’s plain and simple: Agents who use video in their social media marketing receive more inquiries, according to Kim Rittberg, an award-winning video marketer and real estate video coach who spoke at NAR NXT, The REALTOR® Experience, in Houston last month. “Just listed” and “just sold” posts aren’t enough, she says. “You’re not just selling homes, you’re selling yourself.”

Click Here to read the full article on The Realtor Magazine Continue reading “The 5 C’s for Making Powerful Marketing Videos”

Email Segmentation: Getting More Sales With Less Traffic

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?

In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.

Click Here to read the full article on Social Media Examiner Continue reading “Email Segmentation: Getting More Sales With Less Traffic”

The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.

Click Here to read the full article on Inman Continue reading “The AI efficiency revolution: Your 2026 competitive edge starts here”

15 Home Staging Tips to Sell a House Fast

Staging helps your listing make a great first impression, online and in person, allowing buyers to envision an easy, happy life in the home. A well-staged property makes agents stand out from the competition and sell faster (often for a higher price). In fact, according to research, nearly 3 in 10 agents say staging increased offers by 1% to 10%, and almost half say it cut days on market.

Click Here to read the full article on The Close Continue reading “15 Home Staging Tips to Sell a House Fast”

5 magic phrases that help real estate agents close more deals

These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.

In real estate, words are your most powerful tool. Knowing when to speak and what to say can be the difference between a client who hesitates and a client who closes. Over the years, I’ve studied the language patterns of top-producing agents, tested thousands of scripts and seen firsthand how a few well-chosen words can shift a conversation, build trust and move a deal forward, so agents can close more deals.

Click Here to read the full article on Inman Continue reading “5 magic phrases that help real estate agents close more deals”

How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings.

If the first time you’re promoting a listing is when it hits Zillow, you’re already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

The five points in a listing’s lifecycle that create leverage (and what most agents do wrong)
What to send before the sign goes in the yard – and why it drives more listing leads than your typical Just Listed ad
Campaigns that work fast, don’t cost much, and create listing momentum in any market
How to stay top-of-mind without being spammy or salesy – and why timing is everything

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

Click Here to read the full article on Tom Ferry.com Continue reading “How to Turn Every Listing Into More Listings”

Here’s how to save canceled listings and improve success rates

On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings.

Founder of The Laughton Team, George Laughton, recounts his start in real estate, highlighting his remarkably poor timing as an investor in late 2006, when he bought three rentals with Option-ARM financing just before the crash. This failure forced a pivot into REO and short sales in the turbulent 2007-2008 market.

Click Here to read the full article on Inman Continue reading “Here’s how to save canceled listings and improve success rates”

Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?

In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.

Click Here to read the full article on Social Media Examiner Continue reading “Applying Behavioral Science for Improved Conversions”