relationships

3 Marketing Ideas for Introverts

Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.

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Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?

In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.

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How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.

But before he became an international icon, Josh was a regular agent trying to navigate the industry.

In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.

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‘Top of mind’ means nothing without value. 5 ways to do it right

The old playbook of ‘just stay remembered’ doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value.

The thinking was simple: If people remember you when they’re ready to move, they’ll call you. And in the pre-digital world, that worked better. A fridge magnet, a postcard or a friendly check-in once or twice a year kept you front and center because there weren’t as many competing voices.

Click Here to read the full article on Inman Continue reading “‘Top of mind’ means nothing without value. 5 ways to do it right”

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.

If you’ve been wondering, “What should I be doing right now to build momentum?” It may be easier than you think. I recently sat down with Jimmy Mackin, co-founder of Listing Leads and one of the industry’s most respected voices on email strategy.

His core finding is simple: The fastest listing opportunities aren’t on portals; they’re in your own CRM or just around the corner from where you’re already doing business.

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A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

To turn that opportunity into results, I recommend focusing on three key areas that drive lasting relationships. Here’s what I’ve learned and what I encourage you to put into practice.

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10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out.

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

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Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum.

Let’s be real — price adjustments are one of the toughest conversations we have in this business. Nobody enjoys being the bearer of bad news, especially when that news is, “We need to talk about your price.” But in this shifting market, where buyer activity can be unpredictable, and inventory is rising, these conversations are strategic necessities.

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Your next referral source is already in your phone

The best lead generation comes from genuinely valuing and nurturing the relationships you already have and keeping in touch with your network.

When people think of networking, they often picture shaking hands at events, exchanging business cards or connecting with strangers on LinkedIn. That’s important, but here’s a secret many overlook: The most powerful networking happens not with new contacts, but with the ones you already have.

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How to Use a Personal Brand for Exposure, Leads, and Sales

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business?

In this article, you’ll discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building.

Click Here to read the full article on Social Media Examiner Continue reading “How to Use a Personal Brand for Exposure, Leads, and Sales”