Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.

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11 easy-to-copy, trending Instagram Reel examples

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode.

Do you ever wonder what you should be posting on Instagram? Wonder no more. This article shares 11 examples of Instagram Reels that top agents have found success with recently. I’ll break down why these Reels were successful and how you can model them in your local market.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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4 Easy Ways to Make Better Instagram Reels

Are you struggling to make Reels? Does your video content strategy need to change?

In this article, we’ll explore four easy ways to make better Instagram Reels.

Before diving into the strategies, it’s important to understand why Reels are so valuable. Reels offer a unique opportunity to reach people who don’t follow you. While other Instagram features like hashtags have become less effective for discovery, Reels are still “reach heavy,” according to social strategist Shannon McKinstrie. This means your Reels have a good chance of being shown to new potential followers.

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10 Instagram Real Estate Reel Ideas for Agents

Instagram Reels have become essential for real estate agents looking to build their brands, showcase properties, and connect with potential clients. I’ll explore 10 real estate Reels specifically tailored for agents and brokers. From house tours to tips for buyers and sellers, these ideas will fuel your creativity and enable you to forge connections with your audience.

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