Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?

In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.

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How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.

But before he became an international icon, Josh was a regular agent trying to navigate the industry.

In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.

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Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.

Whether you’re just starting out as a newbie real estate agent or you’re trying to raise your profile in your local market, it simply makes sense to make social media part of your gameplan. After all, the price is right and the potential for significant reach is significant.

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3 Custom GPTs That Make You More Money and Free Your Time

Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true?

In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants.

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Email Marketing Automation That Moves People to Action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock?

In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience.

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How agents like Ryan Serhant build businesses on social media

In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant.

Social media is as important today as it ever has been for real estate agents.

From generating leads, to showcasing listings to revealing one’s personality to clients and more, social media helps agents grow their businesses on many levels.

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Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.

If the constant buzz around artificial intelligence, including its brand-new Zillow integration, has you feeling more curious than confident, you’re in the right place. My goal here is to cut through the noise and give you a clear, simple and powerful starting point. This is a practical, step-by-step walkthrough for the beginner who wants to get it right from the very beginning.

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43 Clever Examples of Real Estate Ads (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

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Successfully Deploying AI for Traditional Businesses

Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts?

In this article, we’ll explore how traditional businesses can successfully put AI to work.

Karl Yeh, co-founder of 0260, a consultancy that helps mid-sized traditional businesses successfully implement AI and co-host of the AI Accelerator for Business show, has identified three major misconceptions that consistently undermine AI adoption efforts.

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The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

SEO isn’t dead or even dying. Traditional SEO is, though. For years, real estate agents were told to create neighborhood guides, FAQs and blog posts to capture search traffic.

The playbook was simple: Publish answers, rank in Google, and traffic (and therefore leads) will trickle in. That model is collapsing, and agents need to prepare for what’s next right now. Here is how I realized this was happening, the steps I’m taking to prepare, and how my team is looking toward building a future content strategy.

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