Real Estate – Page 3

5 magic phrases that help real estate agents close more deals

These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.

In real estate, words are your most powerful tool. Knowing when to speak and what to say can be the difference between a client who hesitates and a client who closes. Over the years, I’ve studied the language patterns of top-producing agents, tested thousands of scripts and seen firsthand how a few well-chosen words can shift a conversation, build trust and move a deal forward, so agents can close more deals.

Click Here to read the full article on Inman Continue reading “5 magic phrases that help real estate agents close more deals”

How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings.

If the first time you’re promoting a listing is when it hits Zillow, you’re already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

The five points in a listing’s lifecycle that create leverage (and what most agents do wrong)
What to send before the sign goes in the yard – and why it drives more listing leads than your typical Just Listed ad
Campaigns that work fast, don’t cost much, and create listing momentum in any market
How to stay top-of-mind without being spammy or salesy – and why timing is everything

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

Click Here to read the full article on Tom Ferry.com Continue reading “How to Turn Every Listing Into More Listings”

Here’s how to save canceled listings and improve success rates

On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings.

Founder of The Laughton Team, George Laughton, recounts his start in real estate, highlighting his remarkably poor timing as an investor in late 2006, when he bought three rentals with Option-ARM financing just before the crash. This failure forced a pivot into REO and short sales in the turbulent 2007-2008 market.

Click Here to read the full article on Inman Continue reading “Here’s how to save canceled listings and improve success rates”

Time Management Tips for the Holiday Season

Does anyone else feel like once October hits, the rest of the year speeds by? Between fall festivals, client appreciation events, open houses, and prepping for the holidays, it’s easy to feel like you’re running on autopilot. The busy season in real estate doesn’t really stop—it just changes shape. And before you know it, Thanksgiving and the new year are right around the corner.

Click Here to read the full article on The Realtor Mag Continue reading “Time Management Tips for the Holiday Season”

Building AI Agents: A Proven Process

Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations?

In this article, you’ll discover a proven process for building AI agents that work in the real world, from initial workflow analysis to deployment and quality control.

Click Here to read the full article on Social Media Examiner Continue reading “Building AI Agents: A Proven Process”

Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

There was a time when getting found online was all about SEO, search engine optimization. But now there’s a new player: GEO, generative engine optimization.

Instead of trying to be discovered by Google, we also now have to think about being recommended by AI search tools like ChatGPT, Perplexity, Gemini and others. The agents who understand how to control what AI “knows” about them and how it interprets their authority will own the next generation of online visibility.

Click Here to read the full article on Inman Continue reading “Want AI to recommend you in online search? Do these 7 things”

3 Marketing Ideas for Introverts

Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.

Click Here to read the full article on The Realtor Magazine Continue reading “3 Marketing Ideas for Introverts”

7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now.

If you’re anything like me, you’re thinking the end of October snuck up on us faster than a ghost in a fog machine, right? I’ve heard it all this month from agents who are juggling market shifts, unreasonable (and sometimes unruly) clients and all those not-so-fun “just want to wait until after the holidays” conversations.

Click Here to read the full article on Inman Continue reading “7 last-minute Halloween marketing tricks (and treats) for agents”

11 ways to rebuild if your internal ‘check engine light’ comes on

Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here’s how to reset, regroup and restart your engine amid tough times.

If you’ve ever been driving along, feeling totally in control — music up, wheels humming — and suddenly that little orange “Check Engine” light flicks on, you know the feeling: instant unease.

You’re still moving forward, but something underneath needs attention.

Click Here to read the full article on Inman Continue reading “11 ways to rebuild if your internal ‘check engine light’ comes on”

Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?

In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.

Click Here to read the full article on Social Media Examiner Continue reading “Applying Behavioral Science for Improved Conversions”