Real Estate – Page 2

The 5 C’s for Making Powerful Marketing Videos

To stand out on social media, you need to consider video marketing. Here are tips to help you get over your fear and get the camera rolling.

It’s plain and simple: Agents who use video in their social media marketing receive more inquiries, according to Kim Rittberg, an award-winning video marketer and real estate video coach who spoke at NAR NXT, The REALTOR® Experience, in Houston last month. “Just listed” and “just sold” posts aren’t enough, she says. “You’re not just selling homes, you’re selling yourself.”

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8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

In an industry defined by independence, volatility and constant competition, real estate agents often operate in the shadows of their own success. They manage emotional clients, unpredictable deals, brutal market swings and the relentless pressure to perform. And yet, despite carrying the weight of the entire real estate ecosystem, many agents rarely feel seen.

Brokerages spend millions on tech, training, coaching, recruitment and branding. But one of the most powerful and least expensive levers for retention, culture and productivity is also the most overlooked: agent recognition.

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Personal Styling and Property Staging for Luxury Listings

From personal styling to strategic home staging, these affordable upgrades can help agents win high-end clients and close deals faster.

Selling luxury listings is an art. No matter how high spec the property, or how high net worth the potential buyer, you can’t leave anything to chance.

Ideally, a luxury listing should look the part and sell itself. It’s almost always possible to elevate the look and feel of a listing, though, and it could be worth investing in personal styling and property staging to make the right impression on buyers.

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Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows

Wondering why your AI initiatives aren’t delivering the results you expected? Struggling to move beyond basic chatbot experiments to real business transformation?

In this article, you’ll discover a proven framework for connecting CustomGPT assistants to automation workflows.

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The 9 podcasts agents should be listening to right now

Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026.

If you’re serious about growing your business in 2026, there are two things you need more than ever: better ideas and consistent inspiration. For many agents, podcasts are the best source of both. Whether you’re commuting, walking the dog or getting in a workout, podcasts are readily available anytime, anywhere.

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The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.

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My Postcards are Smarter than your Facebook Ads

The Click Obsession

Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.

Every agent has been told they “need” more ads, more content, and more followers.

But while everyone’s fighting for attention online, something unexpected has been happening offline.

Postcards have quietly become smarter — much smarter.

Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.

From “Dear Neighbor” to Data-Driven Personalization

The days of sending generic postcards to entire ZIP codes are over.

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The DNA of Luxury Part III: The Luxury Mindset Every Agent Needs This Season

With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having just enough?

Pause Before the Holiday Rush

Holidays. Black Friday. Sales. Before you reach for your wallet, pause. For many, the season has transformed into a chase for more, a pursuit of things and the fleeting rush they bring. If life feels overwhelming, another shopping spree won’t ground you—a reset will.

As Black Friday approaches and gifting floods every advertisement, remember this: You don’t need more. In fact, you may need far less. Letting go of excess, noise and distraction will serve you far more deeply. Decluttering goes beyond your home; it’s an invitation to clear your mind, reevaluate your habits and release people or obligations that no longer bring value or peace.

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Head of Instagram: You’re missing reach if you don’t do these 5 things

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.

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