In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT’s new update allows you to do more than ever before.
AI isn’t just a buzzword; it’s a game-changer. From custom experiences to smarter marketing, here’s how you can leverage AI, particularly the new GPT-4o, to boost your real estate business.
Click Here to read the full article on Inman Continue reading “7 tips for using AI to find (and keep) real estate clients”
Danny Hertzberg, Jill Hertzberg and others shared the stories and tips that helped them succeed while on stage Wednesday at Inman Connect Miami.
When Danny Hertzberg joined the family business at the Jills Zeder Group back in 2008, he pushed for change.
“When I came into the business, I thought it was insane that we were sending out brochures,” Hertzberg recalled Wednesay while on stage at Inman Connect Miami. He went on to say that Facebook was in its earliest stages at that point, while other platforms such as Instagram hadn’t even been invented yet. Nevertheless, Hertzberg pushed for change.
Click Here to read the full article on Inman Continue reading “Agents need to embrace the new and the old to succeed”
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.
In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”
Click Here to read the full article on Inman Continue reading “How to engage brokerage clients through SEO and content creation”
Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive.
There’s a lot of doom and gloom about the real estate sales business in the world today. However, I’ve never been more excited about what the future holds for professional agents. When you provide great value and needed expertise, you will always be compensated in line with the service you provide.
Click Here to read the full article on Inman Continue reading “7 reasons great real estate agents will always be needed”
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.
From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.
Click Here to read the full article on Iman Continue reading “5 real estate marketing campaigns that don’t cost a thing”
The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before.
Hall of Famer Wayne Gretzky famously said, “A good hockey player plays where the puck is. A great hockey player plays where the puck will be.”
The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends — proverbially skating to where the puck will be — you’ll be able to separate yourself from your competition like never before.
Click Here to read the full article on Inman Continue reading “The freshest business trends agents need to recognize in 2024”
However you may feel about artificial intelligence (AI), whether you believe it to be the future of innovation or the end of it, the technology’s recent surge has shown us that one thing is for certain—AI is not to be ignored.
As such, leaders across the span of industry, from manufacturing to security to retail, are finding ways to implement this booming technology to streamline their processes.
Click Here to read the full article on Forbes Continue reading “How Leading Agents Are Preparing For The AI Real Estate Revolution”
No matter what’s going on in the industry at large, everyone has the opportunity to get better, faster and stronger at what they do every day, broker Joseph Santini writes.
With all the recent developments in the real estate business and more certainly to come, two things will remain true. People will continue to buy and sell real estate every day, everywhere, in every market — and business will go to the most skilled real estate professionals.
Regardless of how this business changes, the agents who change with it will continue to outperform the market.
Click Here to read the full article on Inman Continue reading “10 things to do to stay relevant as a real estate agent in 2024”
The majority of home buyers and sellers rely on real estate agents—nearly 90% of them—but they’re looking for certain types of help, and what they need could differ depending on their age and experience in the market, finds a new study from the National Association of REALTORS®.
Home buyers, for example, don’t just want help with finding a home, but also with negotiating and with learning about the real estate process, according to NAR’s 2024 Home Buyers and Sellers Generational Trends Report.
Click Here to read the full article on Realtor Magazine Continue reading “What Buyers, Sellers Want Most From Real Estate Agents”
Real estate email marketing is a game-changer for your business, but with so many moving parts and new strategies, it can be tough to know where to start or how to level up your existing email game. Email marketing is my jam, so I’ve put together this ultimate guide to email marketing for real estate agents. Whether you’re a total newbie or a seasoned pro, you’ll find plenty of actionable tips, tools, and tactics to help you crush your email goals and take your business to new heights. Ready to rock? Let’s do this!
Click Here to read the full article on The Close Continue reading “The Complete Real Estate Email Marketing Guide for 2024”
