Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales?
Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion.
Click Here to read the full article Continue reading “Marketing Strategy Framework: How to Get More Leads & Sales in 2025”
With the right mindset, clear goals and a commitment to excellence, CEO Craig Tann writes, you can turn any challenge into a success story.
In my 21 years in the industry, I’ve seen cycles come and go, but one thing remains constant: Those who stay prepared, focused and resilient always come out ahead.
As we look ahead to 2025, I want to share insights that can help agents, teamsand brokerages turn any slow season into an opportunity for growth. Real estate is a dynamic field where planning, adaptability and a proactive mindset can make all the difference.
Click Here to read the full article on Inman Continue reading “2025 real estate forecast: How to thrive during the slow season”
The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.
In a year when 6% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.
Click Here for more information on Tom Ferry.com Continue reading “Your Ultimate 2025 Real Estate Email Newsletter Gameplan”
Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.
Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”
The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:
It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.
Click Here to read the full article on Inman Continue reading “Thrive in 2025: A guide to eat-the-frog business planning”
Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.
In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.
Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.
Click Here to watch or listen to the full episode on Tom Ferry.com Continue reading “Unpacking the Secrets of Real Estate Success”
6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis.
Doing a SWOT analysis will help you play to your strengths, minimize your weaknesses, and safely navigate the threats facing your business. It’s an essential component of your business plan and overall marketing strategy that too many agents overlook.
In this blog, I’ll walk you through how to conduct a SWOT analysis for real estate, provide SWOT examples, and explain how you can use these insights to supercharge your real estate marketing plan and overall strategy.
Click Here to read the full article on Tom Ferry.com Continue reading “Strengthen Your Brand with Effective SWOT Analysis”
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes.
You might think this educational article is for people who need to simplify their social media marketing strategy. It’s not. The real lesson we will discuss is that people have short attention spans and don’t care about your marketing.
Click Here to read the full article on Inman Continue reading “7 simple, smart social media strategies savvy agents swear by”
Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make.
In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.
Click Here to watch/listen to the full episode on Tom Ferry.com Continue reading “5 Things to Ensure Your Best Year in Real Estate”
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.
In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.
Click Here to read the full article on Inman Continue reading “10 ways to create marketing buzz for your real estate business”
Does anyone else feel like the time between Thanksgiving and New Year’s Day goes by in a blur? We’re in the thick of December and there are office parties, school dress-up days, gift buying (and wrapping and shipping), volunteering and—oh, and yes, working! A flexible schedule hardly feels “flexible” this time of year. How can real estate professionals manage it all? Here are some ideas to implement to keep a joyful holiday spirit:
Click Here to read the full article on Realtor Magazine. Continue reading “Time Management Tips for the Holiday Season”
