How to Write Creative Real Estate Listing Descriptions

Writing listing descriptions isn’t something real estate agents should stress about. After all, it’s an opportunity to put a spotlight on the property’s best features. A well-crafted description should generate interest and increase leads on your listings. But how do you do it right?

In this article, I tackle the five elements of great listing descriptions, six tips for writing better property descriptions, and creative real estate listing examples for inspiration. Let’s get started!

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Create the Perfect Spring Marketing Calendar

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar.

The question isn’t “Will the market be strong?” but rather, “Will YOU be ready to capitalize on it?”

During Tom’s recent webinar – The Spring Listing Sprint – Curaytor CEO Jimmy Mackin shared some killer strategies for creating a Spring Marketing marketing calendar that keeps you on track, attracts sellers, maximizes lead flow, and puts you in control.

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Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer

If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable.

Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But some things should be revealed on day one to ensure prospects swipe right (dating app lingo for wanting to get to know the prospect better). For instance, you may not have realized that a particular agent you selected to help you find a home is like a pitbull when negotiating. This may work in your favor with the temperaments of certain prospective home sellers but not with others who look for a gentle approach.

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Viral Short-Form Video Formats for 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed?

In this article, you’ll learn a proven methodology for dissecting successful content formats and adapting them to your own niche.

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People don’t hire logos, they hire people. Build relationships

Broker and new Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships.

All we hear about today is the importance of branding. Real estate gurus are shouting from the mountain tops that we must have a brand or we will lose business. The idea is that a strong brand will set you apart, attract clients and, ultimately, drive your success.

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6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets

Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise?

In this article, you’ll discover the proven tactics behind the Billion View Formula and how it can transform your content strategy.

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How to Get Clients in Real Estate: Our Top 11 Tips for 2025

The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.

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How to navigate a buyer’s cold feet without derailing the deal

Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes.

One frequent side effect of a more uncertain market is an increasing number of buyers getting cold feet. According to a report from Newsweek, nearly 16 percent of purchases fell through in July 2024, the most since 2017.

The reasons that buyers cancel a purchase at the last minute can range from anxiety about the market to trepidation about taking on financial obligations to a nagging feeling that a more perfect home might be out there. Some of these anxieties are rational, while others are less so.

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Best Practices for Increasing Customer Satisfaction

Personalized service and transparent communication go a long way in making a customer happy.

Starting a career in real estate can be daunting yet rewarding. Transitioning educational knowledge into building relationships with prospective buyers requires humility and a determination to perfect the craft.

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