Real Estate – Page 10

Stand out this spring: 5 proven moves to outpace the competition

When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don’t chase growth — you attract it, broker Amy Stockberger writes.

Spring isn’t just a season of growth; it’s a wake-up call for real estate pros to sharpen their edge.

And let’s be honest: You can’t stand out from your competition if you don’t know what they are offering — including the strengths, weaknesses and gaps that exist in your market among your competition.

Click Here to read the full article on Inman

9 Steps to Build a Brand Bible & Develop a Marketing Presence

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

Let’s break it down step-by-step…

Click Here to read the full article on Tom Ferry.com Continue reading “9 Steps to Build a Brand Bible & Develop a Marketing Presence”

The 25 Best Realtor Closing Gift Ideas for 2025

The best realtor closing gifts should be thoughtful and tailored to your client’s personality and new home, and selecting the perfect one is similar to topping off your transaction with whipped cream and a cherry. From a customized towel and a packing essentials kit to a potted plant and a premium coffee maker, the best real estate closing gifts will spark joy at the end of your client’s home-buying journey.

Click Here to read the full article on The Close Continue reading “The 25 Best Realtor Closing Gift Ideas for 2025”

11 easy-to-copy, trending Instagram Reel examples

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode.

Do you ever wonder what you should be posting on Instagram? Wonder no more. This article shares 11 examples of Instagram Reels that top agents have found success with recently. I’ll break down why these Reels were successful and how you can model them in your local market.

Click Here to read the full article on Inman Continue reading “11 easy-to-copy, trending Instagram Reel examples”

10 spring real estate content ideas for instant engagement, lead gen

New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers.

Spring is historically one of real estate’s busiest and most opportunity-filled seasons. As buyers reenter the market and sellers prepare to list, content becomes critical for staying top of mind.

Click Here to read the full article on Inman Continue reading “10 spring real estate content ideas for instant engagement, lead gen”

The AI shortcut: 9 ways ChatGPT can simplify your listing process

Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings.

Let’s be brutally honest — listings are eating your week alive.

You’re drowning in running comps, hand-holding sellers, crafting social posts that don’t suck and trying to write listing descriptions that actually stand out from the beige parade.

Click Here to read the full article on Inman Continue reading “The AI shortcut: 9 ways ChatGPT can simplify your listing process”

The Best 6 Real Estate AI Tools for 2025

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights.

AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals.

Click Here to read the full article on The Close Continue reading “The Best 6 Real Estate AI Tools for 2025”

How to Create a Short-Form Video Series

Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results?

In this article, you’ll learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams.

Click Here to read the full article on The Social Media Examiner Continue reading “How to Create a Short-Form Video Series”

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Most real estate teams are operating on outdated marketing playbooks, relying on generic listings, stale Facebook ads and one-size-fits-all outreach. Then they wonder why leads are drying up and conversions are tougher than ever.

Click Here to read the full article on Inman Continue reading “4 advanced marketing tactics for real estate teams that really work”

3 Types of Difficult Clients and How to Handle Them

From the screamers to the whiners, real estate professionals can use the element of surprise to disrupt challenging client behaviors and keep the peace in your working relationship.

Your clients may sometimes have unreasonable expectations that make it difficult to do your job as a real estate professional. Some clients can be dismissive of your expertise, believing they know real estate even better than you, or disrespectful of your time and ideas.

Click Here to read the full article on The Realtor Magazine Continue reading “3 Types of Difficult Clients and How to Handle Them”