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Tag: real estate socials

Trending: Agents, it’s time to show your face (and find your voice)

From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down.

Social platforms are doubling down on visibility — whether that means spotlighting personality-driven content, surfacing job listings more effectively or amplifying what others are saying. This is evident in personality-driven content, job listings and user-generated content. Platforms like Instagram Reelsemphasize engaging content, while AI optimizes ad delivery.

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Social media 2025: The new rules of engagement

With social media now long firmly entrenched as a core piece of the personal brand for real estate professionals, the trick becomes keeping up on what’s working now. This panel dives into how to foster authentic engagement on social media, especially after a major change like switching brokerages, launching a new team, or reshaping your brand identity. How do you start from scratch, rebrand an existing presence, or recover from mistakes like buying followers?

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What not to post: 9 common social media pitfalls to avoid

Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads.

Social media can be your greatest asset — until it isn’t. While a polished online presence can build trust and attract clients, careless mistakes can have the opposite effect, undermining your credibility and driving prospects away.

The good news? These pitfalls are easy to avoid with a bit of foresight and strategy. Here’s a rundown of the most common social media faux pas for real estate agents and how to steer clear of them.

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