The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly.

If you thought TikTok was just a place where people post silly dances or baby versions of adults talking, you might be missing out on one of the most overlooked opportunities in real estate. Courtney Benson, serving the Dallas/Fort Worth market, has closed 10 transactions directly from TikTok already this year.

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6 concrete tips for crafting a cohesive content calendar for 2025

You don’t need to plan every post months in advance, but you need a system that aligns with your goals, reflects your expertise and allows you to show up with clarity, Alyssa Stalker writes.

If your social media presence feels scattered, you’re not alone. A content calendar is a practical way for agents to stay organized, maintain relevance, create momentum and establish a recognizable brand presence across various platforms.

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Using AI to Expand Your Ideas and Creativity

Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product.

In this article, you’ll discover how to use AI to expand your creativity.

The landscape of human creativity and marketing is experiencing a seismic shift with the emergence of artificial intelligence (AI) technologies. Helen Todd, founder of Creativity Squared and an early pioneer in social media marketing, has witnessed this transformation firsthand.

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A Guide to Posting on Social: Figuring Out Where to Start

You’ve decided to use social media to market you real estate business. Great! But, there are so many platforms, with new ones rolling out all the time, and there are so many different types of posts.

How do you decide which platforms to use and what content to post? Let this post act as a guide to help you build a solid foundation for your social media output.

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Forget Everything You Know About Social Media: Embracing Chaos

Are you struggling to make social media work for you? Wondering how your marketing needs to change?

In this article, we’ll explore how marketers can embrace changing times.

Marketers face numerous challenges regarding their social media presence today. The rules of the game have changed significantly in recent years, and marketing strategies that worked just a few years ago may no longer be effective.

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9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered.

If you’re like most real estate agents, you’re a regular social media user. You post a couple of photos when you have a new listing, then again when you sell a property. There’s nothing wrong with that, but if you want to make the most of your social media pages, you need to engage your audience and post regularly consistently.

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What is Generative AI for Social Media? The Future of Content Marketing

Generative AI for social media marks a significant evolution in content creation and distribution, reshaping the landscape of digital marketing. If you’re wondering What is generative AI, at its core, generative AI utilizes machine learning algorithms to generate content autonomously, including text, images, videos, and more. This technology holds the promise of revolutionizing content marketing on social platforms by offering unprecedented levels of personalization, efficiency, and creativity.

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7 Tips to Help Brokers Master Social Media

As the broker for CarMarc Realty Group, Carrie J. Little views content creation as one of her biggest job responsibilities. Here, she shares her top social media tips.

When it comes to mastering social media in real estate, there are dozens of sites and apps that offer advice, content creation, and even outsourcing for agents. Brokers, on the other hand, are often left wondering how they should handle their channels. Should they focus on agent-facing recruitment messages? Buyer and seller content? Listing highlights, agent successes, and company appreciation events?

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