real estate marketing

Real estate marketing for 2025: Get ready to go all in

Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention.

Tiffany McQuaid, president of McQuaid and Company, is one of the most innovative and prolific marketers in the real estate industry. Her new book, The Inth Degree, which was rated No. 6 on Inman’s must-reads for 2025, is packed with inspirational tips to help you differentiate yourself from the competition, build an effective brand, and overcome life’s toughest business and personal challenges.

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Master Marketing Strategy: Expand Your Market & Boost Leads

You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and it’s clear that without a stronger marketing strategy, growth is going to be tough. You’re still relying on the same lead sources, and while you’re making money, it’s not enough to fuel the kind of business growth you know you’re capable of.

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Real Estate Agents: Your Guide to Getting Started in PPC Marketing

The real estate market is booming… always. There may be dips in the market from time to time, but it is a business that never sleeps. There is endless competition, which is why agents must leverage every available tool to reach potential clients and generate leads.

If you haven’t considered Pay-Per-Click (PPC) marketing yet, the time to get started is now. This digital advertising strategy is one more way to stay competitive in this industry!

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From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint.

The passive prospecting of having YouTube videos marketing your business while you do other things is unmatched. In this article, Noah Escobar shares the easy-to-follow, step-by-step process he’s utilized to generate over $150,000 in GCI in the past 15 months.

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5 Must-Know Tools for Thoughtful Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?

That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today.

You will walk away with a guide for attracting listings at scale so that you don’t just get busy – you stay busy.

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5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.

From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.

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The Complete Real Estate Email Marketing Guide for 2024

Real estate email marketing is a game-changer for your business, but with so many moving parts and new strategies, it can be tough to know where to start or how to level up your existing email game. Email marketing is my jam, so I’ve put together this ultimate guide to email marketing for real estate agents. Whether you’re a total newbie or a seasoned pro, you’ll find plenty of actionable tips, tools, and tactics to help you crush your email goals and take your business to new heights. Ready to rock? Let’s do this!

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