real estate marketing

5 Minutes of the Best Real Estate Advice from Top Experts

Have you ever wanted to get the best possible advice from some of real estate’s top experts? Well, you’re in luck.

On this extra short episode of the Tom Ferry Podcast Experience, Tom asks his brother, Patrick Ferry, and his brother-in-law, Ron Cronin, for their best advice to agents working in today’s market.

Patrick and Ron are both powerhouse coaches who also run their own thriving real estate businesses. They practice what they preach, and that’s why they’re able to dominate in any market.

In less than six minutes, you’ll learn:

How to turn knowledge into confidence
What it takes to stop complicating simple things
The secret to instantly establishing yourself in a new market

Watch or listen now! on TomFerry.com

Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity.

For many agents who were convinced that spring 2025 would make up for the sluggish markets of the post-pandemic years, the past few months have been pretty disappointing. Despite increases in inventory, a combination of politicaland economic uncertainty combined to keep many buyers on the fence, hoping for lower interest rates or worrying that their jobs were in jeopardy.

Click Here to read the full article on Inman Continue reading “Supercharge your summer marketing: The Download”

Creating Share-Worthy Instagram Content That Outperforms

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach?

In this article, you’ll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.

Click Here to read the full article on Social Media Examiner Continue reading “Creating Share-Worthy Instagram Content That Outperforms”

9 Steps to Build a Brand Bible & Develop a Marketing Presence

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

Let’s break it down step-by-step…

Click Here to read the full article on Tom Ferry.com Continue reading “9 Steps to Build a Brand Bible & Develop a Marketing Presence”

Is Your Real Estate Marketing Keeping Up With Culture?

Think about the popularity of reality TV shows: Are you giving your audience something they’ll come back for? Content sponsor get.realtor explains how your professional website can fill the void.

Click Here to read the full article on The Realtor Magazine Continue reading “Is Your Real Estate Marketing Keeping Up With Culture?”

AI Music for Business: How to Get Started

Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business?

In this article, you’ll learn how to create AI-generated music for videos, podcasts, and ad campaigns.

Click Here to read the full article on Social Media Examiner.com Continue reading “AI Music for Business: How to Get Started”

Must-Read Best Marketing Books for Real Estate Agents

Here’s the deal… The amount of money you make next year will come down to the amount of great marketing you run. As a real estate agent, you are in the marketing business – so if you’ve never read any marketing books, you better have some on your wishlist this year.

There are a lot of good books for success out there, but you do not have the time to read all of them. That’s what this blog is for. Out of the millions out there, I’ve selected the 14 best marketing books for real estate agents.

You just need to pick the one or two you need most right now, dive in, and put the strategies into action.

Click Here to read the full article on Tom Ferrry.com Continue reading “Must-Read Best Marketing Books for Real Estate Agents”

Using AI as a Content Analyst: How to Plan Your Next Steps

Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics?

Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels.

Click Here to read the full article on The Social Media Examiner Continue reading “Using AI as a Content Analyst: How to Plan Your Next Steps”

Your Real Estate Marketing Budget: Plan, Track, Succeed

Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That means you need to optimize your marketing budget if you want to make your business as profitable as possible.

Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Budget: Plan, Track, Succeed”