Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise.
Launching a personal brand as a new real estate agent isn’t just a nice-to-have — it’s absolutely essential if you want to stand out in a sea of competitors. Your personal brand should scream you — your values, your skills and that one-of-a-kind personality that makes clients feel like they’ve found their match.
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