Saying no is easy when Bark Twain and Winnie the Poodle play tug of war with our Nike Air Force 1s. The rest of the time, it’s hard. This is especially true when we must say no to our family, friends, co-workers and clients.
Part of the challenge is that we routinely overestimate the cost of saying no. Will they think I’m rude or selfish? If I decline today, will I still get invited next time? Still, the only way to take ownership of our limited time is to control our commitments with strategic nos.
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