10 spring real estate content ideas for instant engagement, lead gen

New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers.

Spring is historically one of real estate’s busiest and most opportunity-filled seasons. As buyers reenter the market and sellers prepare to list, content becomes critical for staying top of mind.

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ChatGPT for Real Estate: The Complete Guide for Agents

ChatGPT for real estate is making a significant impact as a powerful tool that helps you work smarter, not harder. Leveraging technology, you can generate content, enhance property descriptions, engage with clients, and optimize your operations. If you’re just starting to explore how ChatGPT can fit into your real estate business, I’m here to break down what it is and how to use it, and I’ll give you some prompts to get started. Let’s reclaim your time so you can focus on the tasks that help grow your real estate business.

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10 must-read real estate business books perfect for 2024

Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market.

In the ever-evolving world of real estate, staying ahead of the curve isn’t just an option; it’s a necessity. Whether you’re a seasoned agent or just starting, the right book can be your secret weapon, providing strategies, inspiration and the insider knowledge needed to outshine the competition.

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7 reasons great real estate agents will always be needed

Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive.

There’s a lot of doom and gloom about the real estate sales business in the world today. However, I’ve never been more excited about what the future holds for professional agents. When you provide great value and needed expertise, you will always be compensated in line with the service you provide.

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What Buyers, Sellers Want Most From Real Estate Agents

The majority of home buyers and sellers rely on real estate agents—nearly 90% of them—but they’re looking for certain types of help, and what they need could differ depending on their age and experience in the market, finds a new study from the National Association of REALTORS®.

Home buyers, for example, don’t just want help with finding a home, but also with negotiating and with learning about the real estate process, according to NAR’s 2024 Home Buyers and Sellers Generational Trends Report.

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