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Tag: Real Estate

Personalizing AI for a Business: Turning Generic Tools into Customized Solutions

Are you tired of getting generic outputs from AI tools? Wondering how to make AI actually understand your business and work the way you need it to?

In this article, you’ll discover how to personalize AI tools to work specifically for your business, from setting up custom instructions to building knowledge bases that transform how AI understands your unique needs.

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Momentum is no accident: Smart agents leverage these 2026 trends

Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes.

Growing a real estate business has always been about momentum. The agents who are winning are not just working harder. They are working in alignment with what is already moving in their favor.

Click Here to read the full article on Inman Continue reading “Momentum is no accident: Smart agents leverage these 2026 trends”

5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

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Human-First AI Adoption: Getting Your People Ready for Change

Do you feel like your investment in AI tools isn’t yielding the organizational productivity gains you expected? Are you struggling to move beyond individual experimentation to see a real transformation in how your entire team works?

In this article, you’ll discover a human-first framework for AI adoption that addresses psychological biases, identifies specialized user mindsets, and provides a three-layer strategy to activate your business.

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The ULTIMATE real estate agent business plan for 2026

Your 2026 roadmap is ready, so it’s time to implement it and grow your real estate business in the new year, Darryl Davis writes.

If there was ever a year when real estate professionals needed clarity, structure and direction, it will be 2026. The last 18 months have reshaped our industry, pressured agents to rethink their value and forced many to operate without a strategic plan.

Click Here to read the full article on Inman Continue reading “The ULTIMATE real estate agent business plan for 2026”

5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

Why Instagram Stories matter more in a joy-starved market

As stressed consumers tune out pressure, Instagram’s shareable Stories update allows for an effective way for agents to stay visible.

From stressed consumers tuning out fear-based messaging to quiet platform updates reshaping visibility, the advantage is shifting to brands and agents who understand how people really behave online. Here’s why paying attention now can pay off well beyond the holiday season.

Click Here to read the full article on Inman Continue reading “Why Instagram Stories matter more in a joy-starved market”

5 qualities every great transaction coordinator must have in 2026

Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great.

If you’ve been in real estate long enough, you know that a deal can fall apart for a hundred tiny reasons: missed signatures, slow communication, lost addenda, misaligned expectations. The list goes on.

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Why my early social media posts flopped — and what finally worked

Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Earlier in my real estate career, I avoided social media like the plague. I thought it was just noise, a distraction, something agents did when they didn’t have real leads. But I started noticing something: the agents who consistently had a full pipeline were showing up online and doing it well. Once I saw how much leverage social media could create, I knew I couldn’t ignore it anymore.

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How to Write High-Converting Copy with AI: A Strategic Framework

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales?

In this article, you’ll discover a strategic five-step process to train AI to write high-converting copy that authentically represents your brand.

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