Real Estate

Personal Styling and Property Staging for Luxury Listings

From personal styling to strategic home staging, these affordable upgrades can help agents win high-end clients and close deals faster.

Selling luxury listings is an art. No matter how high spec the property, or how high net worth the potential buyer, you can’t leave anything to chance.

Ideally, a luxury listing should look the part and sell itself. It’s almost always possible to elevate the look and feel of a listing, though, and it could be worth investing in personal styling and property staging to make the right impression on buyers.

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Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows

Wondering why your AI initiatives aren’t delivering the results you expected? Struggling to move beyond basic chatbot experiments to real business transformation?

In this article, you’ll discover a proven framework for connecting CustomGPT assistants to automation workflows.

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The 9 podcasts agents should be listening to right now

Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026.

If you’re serious about growing your business in 2026, there are two things you need more than ever: better ideas and consistent inspiration. For many agents, podcasts are the best source of both. Whether you’re commuting, walking the dog or getting in a workout, podcasts are readily available anytime, anywhere.

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The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.

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My Postcards are Smarter than your Facebook Ads

The Click Obsession

Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.

Every agent has been told they “need” more ads, more content, and more followers.

But while everyone’s fighting for attention online, something unexpected has been happening offline.

Postcards have quietly become smarter — much smarter.

Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.

From “Dear Neighbor” to Data-Driven Personalization

The days of sending generic postcards to entire ZIP codes are over.

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The DNA of Luxury Part III: The Luxury Mindset Every Agent Needs This Season

With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having just enough?

Pause Before the Holiday Rush

Holidays. Black Friday. Sales. Before you reach for your wallet, pause. For many, the season has transformed into a chase for more, a pursuit of things and the fleeting rush they bring. If life feels overwhelming, another shopping spree won’t ground you—a reset will.

As Black Friday approaches and gifting floods every advertisement, remember this: You don’t need more. In fact, you may need far less. Letting go of excess, noise and distraction will serve you far more deeply. Decluttering goes beyond your home; it’s an invitation to clear your mind, reevaluate your habits and release people or obligations that no longer bring value or peace.

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Head of Instagram: You’re missing reach if you don’t do these 5 things

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.

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The 10-Minute Test: Quick Staging Tweaks That Can Make a Massive Difference

When staging a home, you must ensure that everything is neat and organized so the home is presented in its best light before potential buyers arrive—even when you’re pressed for time.

Fortunately, you can prepare your house for a viewing in 10 minutes or less. The 10-minute home staging method includes quick tasks worth prioritizing for maximum impact. Here’s how it works in just minutes … Ready, set, go!

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