prospects

Text your way to momentum: 5 messages agents should send

Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results.

There is a direct correlation between the number of real estate-related conversations you have and the amount of business you close. But for many, texting has become the preferred mode of communication. With that in mind, texting becomes a great way to engage prospects and build momentum in your business.

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Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment.

To convert prospects, an essential skill is to book consultations. Agents cannot begin the sales process without a proper evaluation of the consumer’s needs and goals. The ability to schedule appointments quickly helps keep your pipelineflush and creates structure in your schedule.

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Your circle prospecting plan is outdated. Here’s how to fix it

Stop chasing leads and start creating memorable outreach in person and online with helpful circle prospecting strategies from broker and lead gen specialist Josh Ries.

Circle prospecting isn’t dead, but the way most agents are doing it might as well be. The method still has legs, but it’s long overdue for an upgrade. While agents have modernized their dialing tools and data sources, their follow-up strategy hasn’t evolved since the Blackberry era.

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Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer

If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable.

Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But some things should be revealed on day one to ensure prospects swipe right (dating app lingo for wanting to get to know the prospect better). For instance, you may not have realized that a particular agent you selected to help you find a home is like a pitbull when negotiating. This may work in your favor with the temperaments of certain prospective home sellers but not with others who look for a gentle approach.

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9 ways to build unbreakable trust with your prospects and clients

Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity.

According to the National Association of Realtors (NAR), honesty and trustworthiness ranked second on the list of top criteria buyers consider when choosing an agent. Unfortunately, despite our fiduciary duties, we’re still mentioned in the same breath as telemarketers, used car salespeople and advertising professionals.

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