8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

In an industry defined by independence, volatility and constant competition, real estate agents often operate in the shadows of their own success. They manage emotional clients, unpredictable deals, brutal market swings and the relentless pressure to perform. And yet, despite carrying the weight of the entire real estate ecosystem, many agents rarely feel seen.

Brokerages spend millions on tech, training, coaching, recruitment and branding. But one of the most powerful and least expensive levers for retention, culture and productivity is also the most overlooked: agent recognition.

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Thrive in 2025: A guide to eat-the-frog business planning

Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.

Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”

The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:

  • “If it’s your job to eat a frog, it’s best to do it first thing in the morning.”
  • “Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.

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Need a productivity reset? Try these time management tactics

September is the perfect time to generate a supernova of change. Prepare to thrive well before 2025 arrives using these time management and productivity hacks from trainer Rachael Hite.
The trees are about to teach us how beautiful it is just to let things go, and September is the perfect time to retool your business, rethink your productivity and refresh your habits while preparing to carve out time to enjoy the holiday season.
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7 Habits to Boost Productivity and Well-Being in a Complex Profession

You’re in a rewarding profession—helping people realize a significant life goal. But selling real estate comes with distinct challenges. While constantly working to fill your pipeline, manage client expectations, and achieve a sense of work-life balance, you’re likely to face moments of financial uncertainty, performance pressure and market volatility, as well as feelings of isolation and loneliness. As an educator with a mom who has been in the business 40 years, I’ve seen these challenges up close. So what can you do to counteract those stressors?

Consciously drive for productivity. Productivity can create a positive feedback loop in which success leads to increased confidence and motivation, further reducing stress and promoting a healthy work-life balance.

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