plan

5 ways to stop listing anxiety from wrecking your price, process, profit

Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes.

Most listings do not fall apart because of staging, photos or the sign in the yard.

They fall apart because anxiety starts driving decisions, and nobody names it early enough to stop it.

In a slower market, sellers interpret silence as danger. They compare today’s showing pace to the neighbor’s sale from three years ago. They assume a price reduction means failure, not strategy. Once anxiety takes the wheel, the listing gets weird fast, tense texts, rushed decisions, price drama, cancelled deals and expirations that “came out of nowhere.”

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10 tips for having the best holiday season ever

As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season.

As we approach Thanksgiving weekend and the 2025 holiday season, have you ever noticed how many people get run down around the holidays? Illness shows up when we become overly stressed from trying to squeeze too many activities into our already hectic schedules. What is supposed to be a joyful, spiritually grounded time of year too often gives way to stress-related illness, short tempers, frantic activity, digital overload and overeating.

As with anything worthwhile, you’ll need to plan ahead to make this year different.

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Your Real Estate Marketing Budget: Plan, Track, Succeed

Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That means you need to optimize your marketing budget if you want to make your business as profitable as possible.

Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Budget: Plan, Track, Succeed”

6-step listing launch plan that’s just right for today’s market

The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now.

Average days on the market are increasing in most markets. This leads to the question: How do you market your listings in a way that they can stand out from the crowd? Here’s a step-by-step process professional agents can use right now to make sure their listings garner the most attention possible to help them sell faster and for the highest possible price.

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