AI Is Changing Human Behavior: How to Prepare

Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change?

In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality.

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A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

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It’s All About the People: Building Relationships as a New Agent

In the real estate business, no relationships mean no deals. No deals = No money. Simple, right?

As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: real estate is a referral business. If you’re new in the business, now is the time to put efforts in place to start building those referrals.

So, where do you start? With the people you already know and people who know you. You want to start with the people who are already in your corner, because they’re some of your biggest cheerleaders. Show them appreciation and watch it multiply.

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People don’t hire logos, they hire people. Build relationships

Broker and new Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships.

All we hear about today is the importance of branding. Real estate gurus are shouting from the mountain tops that we must have a brand or we will lose business. The idea is that a strong brand will set you apart, attract clients and, ultimately, drive your success.

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