How to Host a Mega Open House That Gets More Listings

If you want to stand out in today’s market, learning how to host an open house the right way is essential. An open house can do far more than showcase a property. It is a stage for building brand awareness, creating community connections, and securing future listings.

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8 tips for optimizing opportunity at your next open house

Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents.

Over the years I’ve visited countless open houses — some with clients and some on my own. It is always a guessing game of what I will encounter when I enter: agents sitting on the couch watching a football game; others sitting at the dining room table engrossed by whatever is on their laptop or device; a few who engage excitedly until they discover I’m an agent and some who cling to me like a cheap polyester suit as I walk through the house.

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11 things great buyer’s agents know before they show a home

Working with buyers is changing. Are you ready? Jimmy Burgess offers the insight you need so you can prove your value as you serve buyer clients.

We’ve all heard listings are the key to success in this business, but listings are only one side to the transaction. Every successful transaction involves the buyer’s side and in most cases an agent working with the buyer.

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