How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve.

Creating regular and engaging content is one of the biggest challenges that all agents face. I’ve been in the housing industry for 15 years and first got my start in property management in 2009 when the economy and the real estate industry saw their hardest downturns in many decades.

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