The farming framework: A proven system for listing-driven growth

Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes.

If you’re not known as an expert for a specific community or area, then you’re not an expert. Geographical farming is a foundational strategy for agents looking to build a consistent business with a steady flow of listing opportunities.

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Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025.

There’s a place near the equator called the doldrums where the Northern Hemisphere winds hit the Southern Hemisphere winds, and there is little to no wind. It’s a sailor’s nightmare because, with no wind, there is no momentum. No forward movement.

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How to Avoid Q4 Fatigue & Conquer the End of the Year

As we dive into this crucial final quarter of the year, it’s essential to remember that this period will determine not only the success of your current year but also set the stage for how you kick off the next. Too many agents slow down for the holidays, but that’s where your opportunity lies—it’s time to speed up!

To help you maintain your momentum and avoid fatigue as the year winds down, here are some key strategies to keep your energy high and your focus sharp.

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