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Tag: Marketing

How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results?

In this article, we’ll explore how people’s beliefs impact the buyer journey.

As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy.

Click Here to read the full article on The Social Media Examiner Continue reading “How to Leverage Buyer Beliefs to Improve Your Marketing”

Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments?

In this article, we’ll explore developing a video content strategy.

As a marketer in today’s digital landscape, you understand the immense power of video content. But creating an effective video marketing strategy can be challenging. How do you produce the right types of videos for each stage of the customer journey? What’s the best way to balance quality and quantity? How can you ensure your video content drives real business results?

Click Here to read the full article on The Social Media Examiner Continue reading “Video Content Marketing Strategy: Balancing Quality and Quantity”

Hot-app summer: 15 brightest tech tools for real estate agents

Creating leverage through technology has never been easier, Jimmy Burgess writes. Check out his list of hot apps to make this summer sizzle for your business.

Leverage, through apps and technology tools, has never been more readily available for real estate agents. If there is an area of your business that is difficult or you struggle with, odds are there’s an app for that. In this article, I’m going to share fifteen apps every agent should be utilizing right now.

Click Here to read the full article on Inman Continue reading “Hot-app summer: 15 brightest tech tools for real estate agents”

What Does Active Prospecting Unlock for You?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Do you remember the last time someone hung up on you?

Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.

Click Here to read the full article on Realtor Magazine Continue reading “What Does Active Prospecting Unlock for You?”

Forget Everything You Know About Social Media: Embracing Chaos

Are you struggling to make social media work for you? Wondering how your marketing needs to change?

In this article, we’ll explore how marketers can embrace changing times.

Marketers face numerous challenges regarding their social media presence today. The rules of the game have changed significantly in recent years, and marketing strategies that worked just a few years ago may no longer be effective.

Click Here to read the full article on Social Media Examiner Continue reading “Forget Everything You Know About Social Media: Embracing Chaos”

Welcome to the brand new rules of advertising

The recent Cannes Lions International Festival of Creativity embodied the dawn of a new era for marketing. Here are the four new rules of brand-building and business growth.

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry. The traditional definition of advertising didn’t apply anymore—justifiably so at the time.

Click Here to read the full article on Fast Company.com Continue reading “Welcome to the brand new rules of advertising”

5 Must-Know Tools for Thoughtful Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?

That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today.

You will walk away with a guide for attracting listings at scale so that you don’t just get busy – you stay busy.

Click here to watch the latest episode on Tom Ferry.com Continue reading “5 Must-Know Tools for Thoughtful Marketing”

Artificial intelligence is the all-in-1 tool real estate desperately needs

Already touted by Zillow and others, the technology represents an opportunity for the real estate industry to reimagine itself at a time when solutions are desperately needed, writes Brad Inman.
Every week, a real estate company announces a new artificial intelligence product — reminding me of the days when every business put out a press release to say it launched a website.
Click Here to read the full article on Inman

Continue reading “Artificial intelligence is the all-in-1 tool real estate desperately needs”

Writing Real Estate Marketing Emails That Win Trust

You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s the kicker… Bad marketing emails can hurt you just as much as good ones can help establish your market credibility.

Real estate email marketing requires precision and not generic ChatGPT copy which would only demonstrate how out of touch you are with your audience.

In this blog, I’ll show you five of my best real estate email marketing practices, how to write marketing emails, and five mistakes to avoid.

Click Here to read the full story on Tom Ferry.com Continue reading “Writing Real Estate Marketing Emails That Win Trust”

Your Real Estate Marketing Content Calendar – 10 Steps

Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go – it’s the vessels you’ll use and the timing of each leg of the journey.

It might seem like a daunting task to create one but it is so much easier than coming up with every piece of content for each marketing campaign on the fly. That is a recipe for disaster. Often, it’s a recipe for nothing at all – just days of missing or half-hearted social posts and skipped emails.

Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Content Calendar – 10 Steps”