Marketing – Page 8

These 5 marketing events will help move the needle on your listing

Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes.

Selling real estate is no small feat, and our agents know this firsthand. One memorable experience was partnering with Zadig & Voltaire to host a unique “Fashion Meets Real Estate” event at a luxury property. The collaboration transformed the space into a sophisticated showroom, blending high-end fashion with sleek interior design.

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How to diversify your marketing as a luxury real estate brokerage

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about meeting (and exceeding) the client’s changing expectations.

No matter what the current or future market has in store, one truth remains constant: Successful brokers and agents must always stay agile and innovative in their marketing efforts.

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Strengthen Your Brand with Effective SWOT Analysis

6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis.

Doing a SWOT analysis will help you play to your strengths, minimize your weaknesses, and safely navigate the threats facing your business. It’s an essential component of your business plan and overall marketing strategy that too many agents overlook.

In this blog, I’ll walk you through how to conduct a SWOT analysis for real estate, provide SWOT examples, and explain how you can use these insights to supercharge your real estate marketing plan and overall strategy.

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10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.

In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.

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5 Best Real Estate Video Editing Software

Creating high-quality, attention-grabbing real estate videos is necessary if you want your website and content to stand out. But with so many video editing software options, it’s hard to pinpoint the best one. Whether you want to assemble your listing’s video walkthrough or introduce your agent services, I’ll help you pick the right software. I evaluated dozens of real estate video editing software providers to select the five best picks based on pricing, features, user experience, and verified reviews.

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Master Marketing Strategy: Expand Your Market & Boost Leads

You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and it’s clear that without a stronger marketing strategy, growth is going to be tough. You’re still relying on the same lead sources, and while you’re making money, it’s not enough to fuel the kind of business growth you know you’re capable of.

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5 Strategies to Market a House with a Dated Kitchen

Remodeled kitchens help sell houses faster and for higher prices, but what can be done when the kitchen, the heart of the house, shows its age?

Key Takeaways:

To compensate for a dated kitchen, there are different strategies you can take:

Adjust the price downward to reflect work that needs to be undertaken
Have sellers make cosmetic changes to help it look fresher
Compete with up-to-date kitchens by helping buyers envision a major overhaul

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33 Ways To Generate High Quality Leads that Convert

In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom marketing strategy that employs multiple campaigns and advertising programs, all working together to engage prospects at different points throughout their journey.

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